Tokyo's "Minority Report" Ad Boards Scan Viewer's Sex and Age
July 16, 2010 9:00 AM
comment(s) - last by
One of the scanning billboards springs into action.
Is technology another great step in advertising or an outrageous violation of privacy?
In Tokyo Big Brother is really watching you -- but Big Brother is actually big business. Businesses on the island nation are reportedly
rolling out advertising billboards
cameras that scan
nearby viewers' age and sex. Japanese firms believe they can use these metrics, much like internet advertising, to better target customers.
The project, the Digital Signage Promotion Project, was launched by 11 railroad companies last month. Twenty-seven of the vigilant billboards are deployed in subway commuter stations around Tokyo.
A spokeperson describes, "The camera can distinguish a person's sex and approximate age, even if the person only walks by in front of the display, at least if he or she looks at the screen for a second."
The station can then serve up ads "which meet the interest of people who use the station at a certain time."
The invention mirrors the smart billboards found in the movie "Minority Report" directed by Steven Spielberg and starring Tom Cruise. In that film Cruise's character is recognized by advertising billboards which say his name aloud, endangering him when he's on the run form the law.
Currently the Japanese experiment does not recognize individuals -- only basic demographic data. And the companies involve promise that video of their passing customers won't be stored.
Japan is often a nation who takes an edgy stance on privacy. A Japanese firm recently created a stir when it released a "caring", "mothering" system to help businesses
snoop on their employees cell phones
This article is over a month old, voting and posting comments is disabled
RE: Doubt it...
7/16/2010 10:59:13 AM
You can only take relevance so far before you infringe on serious privacy issues (at least with this type of public advertising). An example:
- Acceptable: You are a big fan of chocolate. An ad pops up next to you advertising Ghiradelli's new special dark series.
- Questionable: You're on your way to an interview and a billboard is next to your boss's office. An ad pops up with several real estate deals around your area (you currently rent).
- Unacceptable: You've been diagnosed with Alzheimer's. An ad pops up suggesting a "natural herbal remedy" for Alzheimer's when you walk by.
See where I'm getting at here?
"Death Is Very Likely The Single Best Invention Of Life" -- Steve Jobs
Japanese Create "Caring, Mothering System" of Cell Phone Snooping
March 11, 2010, 3:01 PM
Contractors Plan to Scan D.C. Motorists
October 4, 2007, 9:24 AM
Man Finds He Is On "Most Wanted" List in California from Google Search
March 17, 2014, 9:50 AM
Facebook CEO Called President Barack Obama to Complain About NSA Spying
March 14, 2014, 1:40 PM
Quick Note: Google Drive 100GB, 1TB Plans See Major Price Cuts
March 13, 2014, 2:45 PM
Target Missed Early Warning Signs of Holiday Data Breach
March 13, 2014, 1:45 PM
Amazon Increases Prime Subscription to $99/year Starting March 19
March 13, 2014, 8:23 AM
Bitcoin King's American Accounts Get Frozen
March 13, 2014, 3:00 AM
Most Popular Articles
Malaysian Airlines Flight 370 Made Wild Altitude Changes
March 14, 2014, 9:21 PM
Tesla Motors Calls New Jersey Out on New Rule Against Its Direct Sales Model
March 11, 2014, 12:01 PM
Hack Reveals Fallen Bitcoin CEO's Posh Tokyo Penthouse
March 10, 2014, 4:28 PM
Apple Authorized to Seek $40 Per Device Against Samsung
March 13, 2014, 4:31 PM
Man Who Shot Father for Texting During Movie Previews Was Also Texting
March 14, 2014, 2:25 PM
Latest Blog Posts
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
Global Cyber Espionage Concerns Reveal Growing Cyber Armies
Nov 29, 2013, 11:04 AM
Is The Period Becoming an Expression of Anger?
Nov 26, 2013, 2:02 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information