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Upgrade push could be the salvation of long struggling AMD

In business, just like in real life, companies can be a victim of expectations.   Fortunately for chipmaker Intel it handily beat the estimates of Wall Street's top researchers, reporting its best quarter ever.  On Tuesday night after the closing bell Intel reported a Q2 2010 revenue of $10.8B USD, handily topping the $10.25B USD predicted by analysts.

Chipmaker AMD, the David to Intel's Goliath, had some good news of its own on Thursday.  The company posted a net loss for Q2 2010 of only $43M USD, $110M USD less than the loss widely predicted by Wall Street.  AMD reported revenue of $1.65B USD, where analysts had predicted it to pull in only $1.54B USD.  It also posted a promising Non-GAAP earnings were $83M USD.

AMD has benefited from its success in the GPU segment, and, like Intel, by a strong upgrade cycle demand for CPUs.  AMD credits stronger demand for notebook CPUs and GPUs as a major source of its turnaround.  With its latest results, AMD inches closer to finally crawling out of the money pit it has long been languishing in.  In fact, if the current results are any indication, AMD may return to profitability within a quarter or two.  

Ultimately, AMD and Intel are being buoyed up by a strong upgrade push both in the desktop and notebook sector.  A major part of this push is thanks to Windows 7, Microsoft's latest consumer operating system that is earning unanimous praise from reviewers and customers alike.

While some worry about the upgrade craze dying down, it seems likely to continue strong for some time while so many customers still have Windows XP.  Additionally, businesses will likely slowly jump onboard the upgrade train as they look to transition to Windows 7.  If Microsoft can replicate Windows 7's success with Windows 8, the outlook for both Intel and AMD may continue to be just as rosy.

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RE: Yehaw.
By nucas on 7/17/2010 10:35:47 AM , Rating: 2
Ever done some video transcoding? Hum.... guess not
Edited HD video? nope

6 cores and more are in fact a boon to many people.

Have a nice computing day.

RE: Yehaw.
By Reclaimer77 on 7/17/2010 12:10:21 PM , Rating: 1
Ever done some video transcoding? Hum.... guess not Edited HD video? nope

I don't know a whole lot of people who do that as just a hobby on their own personal PC though. Chances are if they are doing that, they are getting paid. And they are already doing that on a really nice i7 system, probably overclocked to it's hearts content too.

Point is, if you are heavy into video trans coding and editing, you probably aren't that concerned about saving a measly hundred or so bucks if you aren't getting a top performer.

I believe you get what you pay for when it comes to PC parts, most of the time. AMD could have a hit, but the price makes me suspicious that they are either cutting corners or outright undercutting and taking a loss, simply to gain market share. I'll wait for the benchmarks.

RE: Yehaw.
By Motoman on 7/17/2010 11:23:16 PM , Rating: 3 do realize that probably 99% of the people on this planet don't do such things?

RE: Yehaw.
By Amiga500 on 7/18/2010 5:45:04 AM , Rating: 2
You do realise the users on this website is not reflective of the wider computing base?

I'll happily wager the percentage of DT readers doing "such things" is far, far higher than the percentage of the people on this planet doing such things.

Worth bearing in mind when talking to any DT user about what they do... Personally, I could happily eat 24 cores for OpenFoam, but that is neither here nor there...

RE: Yehaw.
By Motoman on 7/19/2010 11:13:54 AM , Rating: 2
It would be interesting to see a DT poll on the subject - and while you're right that DTers are more likely to do such things, I am sure it would still be a small minority.

And besides, the point I was making was in contrast to the entire computer-owning populace...not within some niche group, whether DT or otherwise.

RE: Yehaw.
By Shadowmaster625 on 7/19/2010 1:20:55 PM , Rating: 2
This is true, but even with 6 cores it is still a slow process. It still requires you to find something else to do. We're just arguing over whether you need to find something else to do for 6 minutes, or 3 minutes.

"Game reviewers fought each other to write the most glowing coverage possible for the powerhouse Sony, MS systems. Reviewers flipped coins to see who would review the Nintendo Wii. The losers got stuck with the job." -- Andy Marken

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