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Note the complete lack of insulation on the stainless steel antenna/frame. An engineer warned top executives at Apple a year ago, that the design was doomed to make the phone a lemon.  (Source: iFixIt)

IOS 4.0.1 is now available; it now "correctly" displays signal bars on supported iPhones
Also, U.S. Senator voices outrage about Apple's handling of the iPhone antenna problems

Life is tough as an engineer.  Last year Ruben Caballero, a senior engineer and antenna expert at Apple, reportedly warned the company's top management, including CEO Steven P. Jobs, that the current production plan was badly flawed.  Lacking any insulation, he recognized from experience that the antenna would likely be in for some serious issues.

Bloomberg received the information from a source close to Caballero.  Caballero, who still works at Apple has declined comment.  Apple also declined comment.

It appears that Apple blatantly disregarded the call for insulating its antenna over fear that it would impact the phone's size or weight.  The new antenna design, which wraps around the phone's frame was designed to minimize weight and size.

Apple also reportedly received a warning from a carrier partner sources say (likely AT&T) about problems they were having during early testing.  Again Apple appears to have blatantly disregarded yet another warning placed in front of it.

Despite selling a record 1.7 million iPhones at launch, Apple has since been overrun with angry customers complaining their new Apple phones are actually lemons.  Apple has remained unsympathetic, for the most part, which many say has damaged its brand image.  The company did announce that it will hold a special press conference on Friday to address the issues.  Some are predicting that Apple may launch a recall, which could cost the company $1B USD or more.

In related news U.S. Sen. Charles Schumer (D- NY) wrote an open letter to Apple CEO Jobs blasting his company's handling of the signal issues.  The topic is a particular sore spot in New York; New York City has, according to Apple employees suffered from 30 percent iPhone dropped call rates.

In the letter Sen. Schumer calls Apple's upcoming cosmetic patch to how many bars are drawn to be "insufficient".  He also suggests that Apple's demand that customers buy cases to fix the issue is inappropriate.  He writes, "The burden for consumers caused by this glitch, combined with the confusion over its cause and how it will be fixed, has the potential to undermine the many benefits of this innovative device.  To address this concern, I ask that Apple provide iPhone 4 customers with a clearly written explanation of the cause of the reception problem and make a public commitment to remedy it free-of-charge."

In his letter he cites the Consumer Reports' decision to drop its endorsement of the iPhone.  Clearly a jilted Apple fan, Sen. Schumer concludes, "I look forward to Apple's swift action on this matter, and once again laud Apple for its innovative efforts and service to millions of Americans."

Updated 7/15/2010 @ 2:21 pm

Apple has just rolled out iOS 4.0.1 which is supposed to correct the way signals bars are displayed on the iPhone 3G, iPhone 3GS, and iPhone 4.



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By ralniv on 7/15/2010 9:46:21 PM , Rating: 2
The example you cite characterizes the aerospace industry 20+ yrs ago. The culture has changed a lot. The management style of the Apollo-era relics is completely out of sync with the industry today. Intimidation and "shooting the messenger" are forbidden and will get management reprimanded and potentially fired. This change stems from cultural changes and the fact that attorneys wield a lot of power in big business. Finance people (i.e. the purse-string holders) also wield tremendous power over engineering, which drives me nuts... but I digress.


By otispunkmeyer on 7/18/2010 1:41:00 PM , Rating: 2
ah yes the accountants.... does my nut in too.

the project managers and the project engineers at work spend an inordinate amount of time with the finance people going over costs and losses and such like.

i did actually find out why it took so long and the culprit is finances horrifically obtuse spreadsheets. i swear ive seen nothing like it, its arrangement makes no sense whats so ever..there's no logic in how things are laid out, you cant actually follow a single money trail from top to bottom or left to right. its like someone just sneezed figures and formulas at the sheet. some times even they dont know what they're looking at.

i did a bit of finance and accounting as part of my engineering degree and i know it doesnt have to be that ass back wards. but i guess the finance guys have to do something to keep their jobs going


"If a man really wants to make a million dollars, the best way would be to start his own religion." -- Scientology founder L. Ron. Hubbard














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