It's time for Apple to face the music

The title says it all folks. It looks as though the heat has finally got to Apple and they will now try to address the matter head on. According to Engadget, Apple has called a press conference for 10am PST on Friday (1pm EST) to specifically address the issues surrounding the iPhone 4.

The first and foremost issue that is on everyone's mind are the lingering problems with reception on the iPhone 4. Problems were first reported shortly after the phone was made available late last month and came to a head on Monday when Consumer Reports said that they could no longer recommend the iPhone 4 based on the reception problems.

Consumer Reports' Mike Gikas concluded in his blog post, "Apple needs to come up with a permanent—and free—fix for the antenna problem before we can recommend the iPhone 4."

Another issue that appears to be affecting a number of iPhone 4 users is a problem with the proximity sensor. On some iPhone 4s, the proximity sensor malfunctions when the phone is held up to your face causing the screen to "magically" spring back to life and accept touch input from none other than your cheek. This results in calls being put on hold, calls being disconnected, or other contacts being dialed while you're trying to have a conversation.

There is no word on whether Apple will address this issue as well, but hopefully they will.

For its part, AT&T has been giving out free 3G MicroCell base stations to its "Most Valuable Customers" to help resolve reception problems.

"Well, there may be a reason why they call them 'Mac' trucks! Windows machines will not be trucks." -- Microsoft CEO Steve Ballmer

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