Print 20 comment(s) - last by KnightBreed.. on Jul 2 at 12:14 PM

(left) Woot CEO Matt Rutledge, Amazon CEO Jeff Bezos  (Source: Woot)
“Matt Rutledge revealed to be monstrous pseudo-human creation of Jeff Bezos.” -- Woot CEO Matt Rutledge

Amazon acquired the snarky deal-of-the-day website Woot yesterday, The Dallas News reports, for a price tag of $110 million in cold, hard cash. And according to an e-mail sent out to all Woot employees by CEO Matt Rutledge, some free downloads were thrown in for good measure:

We think now is the right time to join with Amazon because, quite simply, every company that becomes a subsidiary gets two free downloads until the end of July, and we very much need that new thing with Trent Reznor’s wife on our iPods.

Woot, which runs special daily promotions on an assortment of products, will continue to operate independently, with Amazon acting more-or-less as a financial backer, similar to Amazon's previous acquisitions of Zappos and Audible.

"It will be easier to run an aggressive-growth company when you have the backing of a big operation like Amazon," Rutledge told The News.

In his e-mail to employees, Rutledge assured them that the culture of the young, irreverent company will not change. The company's founder also stated that he will remain CEO.

Here are some highlights from the e-mail:

From a practical point of view, it will be as if we are simply adding one person to the organizational hierarchy, except that one person will just happen to be a billion-dollar company that could buy and sell each and every one of you like you were office furniture. 


They’re not looking to have their folks come in and run Woot unless we ask them to, which incidentally you can do by turning off the bathroom lights and saying the word “Kindle” three times; a helpful Amazon employee will appear in the mirror.


And we need a powerful ally in case Steve Jobs finally breaks down and comes after us for all our Apple jokes over the years. Don’t think of it as a buyout; think of it as NATO!

But honestly, you should just read the e-mail in its entirety for some good laughs.

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Still dont get it...
By xler8r on 7/1/2010 1:59:30 PM , Rating: 0
There wasn't anything wrong with W00t, seriously. Aside from the higher-ups in the company wanting more money... why would they do this?

RE: Still dont get it...
By geddarkstorm on 7/1/2010 4:02:39 PM , Rating: 3
Insurance. Now they have the resources and power of a massive company to buoy them up and work with. Amazon gets special whole sale manufacturer and shipping deals, which hopefully will be translated to W00T as well. That could mean better stuff for even more outrageous deals.

RE: Still dont get it...
By TomZ on 7/1/2010 5:03:29 PM , Rating: 2
Aside from the higher-ups in the company wanting more money
Why do you so quickly dismiss this motivation? I'd love to start a business and sell it in a few years for $150M. That's the dream of many entrepreneurs.

RE: Still dont get it...
By Darksider on 7/1/2010 5:06:14 PM , Rating: 2
Think of how many times a huge retailer like Amazon comes across a potential deal to acquire a large amount of an item that they cannot sell on their 'regular' site. Amazon cannot sell things like open box, refurbished, and discontinued items like Woot can. Woot already has 'the brand' and the customer base for that type of thing, too.

Seems like it will be a great match to me.

RE: Still dont get it...
By Carl B on 7/2/2010 8:44:30 AM , Rating: 2
Because now they're rich. At some point after founding a company, it's always nice to get that big payday.

"I'm an Internet expert too. It's all right to wire the industrial zone only, but there are many problems if other regions of the North are wired." -- North Korean Supreme Commander Kim Jong-il
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