We can't say that we didn't see this
one coming. When Microsoft announced
the the KIN One and KIN Two smartphones in April, we were
concerned that the customers targeted by Microsoft -- those ranging
from tweens to college-aged adults -- just weren't gonna fall for
these socially-geared phones.
It appears that Microsoft found out too
late that no one was buying their story about how well these devices
would be received by consumers. Today, Microsoft confirmed that both
One and KIN Two are getting the axe:
We have made
the decision to focus exclusively on Windows Phone 7 and we will not
ship KIN in Europe this fall as planned. Additionally, we are
integrating our KIN team with the Windows Phone 7 team, incorporating
valuable ideas and technologies from KIN into future Windows Phone
releases. We will continue to work with Verizon in the U.S. to sell
current KIN phones.
The chubby KIN One was priced at $49
while the keyboard-equipped KIN Two was priced at $99 (both after a
$100 mail-in rebate). In addition, both phones had to be paired with
a $29 data plan on Verizon's network.
In the face of such powerful (and much
more capable) competition like the $99 Apple iPhone 3GS and the $129
HTC Aria, the two KIN phones never stood a chance.
the two devices a "meh" for the most part with Engadget
saying, "Here are much better choices for much less money on the
market, and Microsoft hasn't demonstrated to us why you would choose
this phone over those" and Gizmodo adding, "This
bizarre pricing will make potential KIN buyers' minds jump from
messaging phones, which the KIN compares favorably to, to thoughts of
smartphones, with app stores and full mapping and real browsers."
So long KIN, we hardly knew ye.