Print 14 comment(s) - last by Wolfgangap.. on Jun 28 at 8:55 AM

  (Source: Engadget)

Microsoft shows off Windows Phone 7 at a recent event. It also let the launch month -- October -- slip.  (Source: YouTube)
Microsoft is putting it all on the line with its ambitious OS redesign

In a recently released video Microsoft spills the beans on when it will be first releasing Windows Phone 7 (the successor to Windows Mobile 6.5) handsets.  In the YouTube video it states, "I'm gonna ask rock star Kostas... to come on. And Kostas has brought with him Windows Phone 7, which we launch this October."

Before Microsoft would only state that it was launching in the "holiday season".

Among the other features shown in the video demo include: "Applications as ads, being able to pin applications as live tiles to the start screen and get updates and continuing engagement with the user and toasts, which are notifications developers can send to the end user."

Microsoft's redesign of its smartphone operating system has been a painful process.  After facing much criticism that its OS was stale compared to competitors like Android and the iPhone (OS X variant), Microsoft ditched its code base almost entirely, choosing to build from the ground up a mobile phone OS atop the OS found in its Zune MP3 player.

The company is speeding towards launch, but may be missing many key features such as the ability to multitask, copy and paste (except in the mobile version of Office, which is expected to be implemented at launch), and more.  It also has drawn criticism for "following in Apple's line", banning pornographic apps.

Ultimately Microsoft is coming very late to the game -- but then again it was in the same position almost a decade back when it released the Xbox, whose successor has since become a solid second place in the latest console war round.  Indeed, Microsoft hopes to leverage its gaming savvy by creating Xbox Live games for the smartphone.  How well this catches on remains to be seen, but given that over a third of iPhone apps are games, it certainly seems there will be interest.

If Microsoft can pull off a solid launch, and then quickly bring its OS up to speed in terms of multitasking and copy and paste, it may prove a compelling competitor.  A lot of its fate will ultimately rely on hardware partners, too, but with top names like Dell and HTC cooking up Windows Phone 7 smart phones, its safe to say that it will launch with at least some high-end handsets.

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I look forward to more competition
By serkol on 6/25/2010 11:51:30 AM , Rating: 5
It looks like MS (mobile devision) and Nokia finally pull themselves together after being stomped by Apple. This will accelerate hardware and software improvements. I hope that MS and Nokia will support paid apps. I prefer paying $2 for an app, instead of using a free app and sacrificing 20% of the screen to useless ads.

RE: I look forward to more competition
By Avatar28 on 6/25/2010 12:04:37 PM , Rating: 4
They do. There are several models for apps. Free, paid for, ad-funded, and "freemium" (free basic apps featuring unlockable premium features).

RE: I look forward to more competition
By serkol on 6/25/2010 12:14:45 PM , Rating: 1
We don't know that yet.

Windows Phone 7 is not out yet. When it's out, it may have a separate app store. As far as I remember, Zune marketplace has only free apps.

Nokia's Ovi store - at first it had only free apps. Then it had paid apps as well, but they were removed some time later. Recently paid apps reappeared again.

So it looks like some part of management in MS and Nokia want to fill their stores with ad-littered free apps. They probably think that this will increase their hardware sales...

By Wolfgangap on 6/28/2010 8:55:40 AM , Rating: 2
They have already released the developer details, costs, and features of their WP7 app store. We do know that.


By PAPutzback on 6/25/2010 12:54:10 PM , Rating: 2
I have yet see a need to pay for an app on Android. Or notice the ads running. I take that back, I tried to buy an app and the store would not take Discover, so I guess that app wasn't necessary or I found a free one.

RE: I look forward to more competition
By hughlle on 6/25/2010 12:57:59 PM , Rating: 2
i'd prefere to have the tiny little add at the top of the screen than pay £2 for a crap app as most seem to be

By mckinney on 6/26/2010 11:14:13 AM , Rating: 2
Don't forget that you also have to sacrifice the bandwidth for the ad. Its bad enough to now look at limited bandwidth on the carriers, but to have to use it on their advertising sucks.

RE: I look forward to more competition
By Da W on 6/25/2010 1:49:00 PM , Rating: 4
I will give it a try, if only because mobile office is useful to me and after many years of rating my mp3s on windows media player it's a pain in the ass to port them all to itune and rearrange my stars ratings. Plus since it's zune-like i can quickly drag and drop my recorded tv shows from media center. Zune marketplace rental service is nice too to discover new songs. Who cares if we can't multitask just yet? Android phones drain battery life like hell and iphone4 is starting to show system freezes.

As for games, i will get a 3DS for those....

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