backtop


Print 75 comment(s) - last by ARoyalF.. on Jun 24 at 11:53 AM


The iPad has sold over 3 million units. If it can sustain this sales pace up until the back-to-school and holiday seasons, it could sell between 9 million and 11 million units this year.  (Source: Apple)
It's over 3 MILLION!!!

Love Apple or hate it, it's impossible to deny that Apple knows how to make a hit product.  The company currently has the largest market cap of any tech company in the world.  After returning from medical leave Apple CEO Steve Jobs returned swinging for the fences, announcing the iPad tablet computer in January.  The iPad launched in Wi-Fi form on April 3 (U.S.), in 3G form on April 30 (U.S.), and finally in nine more countries on May 28.

Apple quickly blazed through sales of 1 million and 2 million units, leading some analysts to predict it could sell as many as 8 million units this year.

It certainly looks like that's a strong possibility, considering that Apple just sold its 3 millionth iPad on Monday, only 80 days after the device's launch.  Steve Jobs cheered the news, stating, "People are loving iPad as it becomes a part of their daily lives.  We're working hard to get this magical product into the hands of even more people around the world, including those in nine more countries next month."

With the iPad, the tablet has become a hot new field of computing, which many say could rival netbooks or even traditional PCs.  After Apple's success many companies have scrambled to release tablets, but none of them have made it to market in the U.S. yet.

What makes the sales of the iPad particularly impressive is that they were generated during the traditionally weak summer months.  Between back-to-school shopping and the holiday season, Apple can anticipate sales to possibly rise in the near term.

Given this, we would raise the previous analyst estimates and actually estimate that Apple will sell between 9 million and 11 million iPads this year.



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

By DrizztVD on 6/23/2010 11:11:17 AM , Rating: 2
A very good hypothesis there. I do agree that Apple products get a lot of heat on these sites for no real reason. - But it happens because we find their business model disagreeable.

Leave the product specs and all that out. Apple is selling to a market that can easily be squeezed for their money, and squeezing them they are. Yes you have a point about the user friendliness and all, but what premium is a fair charge for that?

Fact is, I look at their products and realize that they do have the mix of features to appeal to a certain market segment. But then I look at what it costs in the market and it makes no sense that people would pay that price for the product.

You are right, technical features don't appeal to many people. Instead, social qualification does. Fact is Apple products are a social phenomenon- it's cool to own one. Now you do have to do some things right to be idolized in that way, one of which is to charge such a price for your products that only the rich can initially justify it's purchase. After that people who want to appear rich to their friends will bust the piggy bank to get an Apple product, they may like the technical features- but what justifies the premium is social acceptance- not the capabilities or presentation thereof.

As a technology enthusiast I'd like to see highly capable products being sold at fair prices, Apple products don't qualify. Jobs is exploiting a 'backdoor' in human psychology to enlarge his profit margins. Now you can argue that selling social status in a box is a product in itself, such as clothing brands has for many years, but I simply don't like it being done with technology. And unlike with clothes, I sure as hell can argue that the product's sales are not justified by it's capabilities alone.

As long as Apple continues to use branding and psychology to sell it's products, I have a fundamental problem with their business model. And I don't see why I can't say so.


"We don't know how to make a $500 computer that's not a piece of junk." -- Apple CEO Steve Jobs














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki