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The iPad has sold over 3 million units. If it can sustain this sales pace up until the back-to-school and holiday seasons, it could sell between 9 million and 11 million units this year.  (Source: Apple)
It's over 3 MILLION!!!

Love Apple or hate it, it's impossible to deny that Apple knows how to make a hit product.  The company currently has the largest market cap of any tech company in the world.  After returning from medical leave Apple CEO Steve Jobs returned swinging for the fences, announcing the iPad tablet computer in January.  The iPad launched in Wi-Fi form on April 3 (U.S.), in 3G form on April 30 (U.S.), and finally in nine more countries on May 28.

Apple quickly blazed through sales of 1 million and 2 million units, leading some analysts to predict it could sell as many as 8 million units this year.

It certainly looks like that's a strong possibility, considering that Apple just sold its 3 millionth iPad on Monday, only 80 days after the device's launch.  Steve Jobs cheered the news, stating, "People are loving iPad as it becomes a part of their daily lives.  We're working hard to get this magical product into the hands of even more people around the world, including those in nine more countries next month."

With the iPad, the tablet has become a hot new field of computing, which many say could rival netbooks or even traditional PCs.  After Apple's success many companies have scrambled to release tablets, but none of them have made it to market in the U.S. yet.

What makes the sales of the iPad particularly impressive is that they were generated during the traditionally weak summer months.  Between back-to-school shopping and the holiday season, Apple can anticipate sales to possibly rise in the near term.

Given this, we would raise the previous analyst estimates and actually estimate that Apple will sell between 9 million and 11 million iPads this year.

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By Tony Swash on 6/23/2010 5:48:01 AM , Rating: 1
When purchasing a product, logic is required in order to pick the right product for your own needs, especially when that market is saturated with many fantastic choices.

Unfortunately, for many, logic seems to find itself lost when most illiterate consumers purchase their products. So they base their decisions on what they know, i.e. marketing campaigns and hearsay, both of which Apple are profoundly known for.

Their devices are household names. The names iPod and iPhone are what immediately come to the minds of the illiterate when talking about a device from their respective categories.

Alternatives are usually a second thought/non thought, which is a shame really. Unfortunately, I can't see this changing any time soon. Say "Android" to the masses and they'll be wondering what the hell you're on about. The same goes for alternatives to the iPod.

It's not about having a superior/inferior product, for most, it's sticking to the status quo because that's the easiest method. No thought process required.

Another perfect example, along with many other comments in this this thread, of TAC.

The Techie Apple Conundrum (TAC)

The TAC arises often on sites such as Daily Tech because the attraction of Apple products, and hence Apple's huge success as a company, is dependent on features and aspects of product design invisible to many Techies. Thus Apples success is mysterious, vexing and ultimately challenging.

Techies for example often focus on feature lists and technical specifications and compare one such list to another and look at comparative prices and cannot understand that someone would pay more for an "inferior" spec.

This of course misses a critical aspect of Apple product design, one of the keys to the success of Apple in the consumer market, which is that for many (perhaps most) consumers having fewer technical features is a positive thing. This seems paradoxical to Techies but this is because they fail to comprehend what the actual experience for the vast majority of consumers of hi-tech products actually is - which is bad.

Consumers constantly encounter products that don't work as advertised, products that squeeze so many functions into an item that using it for its main purposes is dreadfully complex, products that even when their function should be simple (i.e. to play music, to play a DVD, to surf the web, to write emails) require a thick user manual (many of which which are often written by engineers and are thus unhelpful).

Most hi-tec products are user-unfriendly for most consumers. But not to Techies because they have technical knowledge and so can cope with poor/arcane design. In fact Techies like such products because they find technical challenges fun and because it makes them useful (they are always helping people solve their technical problems) and thus boosts their self esteem.

Some kit, almost all non-Apple desktop computers for example, are not just difficult and poorly designed but are positively scary for almost all consumers. Many non-Apple desktop computers seem very complex to operate, go wrong for no clearly understood reasons and worst of all seem to be under constant attack. Watching someone move from a non-Apple desktop computer to a Mac you can often see them slowly losing their awful, and most of the times paralysing, fear of infection and attack. As the fear fades the pleasure of using their computer increases dramatically and people start to love their computers rather than secretly hating them. Thus another mac-head is born.

The emblematic product for TAC is the iPad. Here is a product that comes on instantly, looks and feels gorgeous, feels fast, is easy to operate and does (in a fantastically convenient form factor) most of what most people do most of the time on their computer (ie browse the web, send emails, watch movies, read stuff and look at and share photos). Plus it has two huge benefits for most consumers. First it doesn't feel like a computer - this is a good thing for most people because most people's experience of using computers has been bad. Secondly it feels very safe because of Apple's curated computing model, and most users of computers have previously felt unsafe most of the time.

The very reasons that make the iPad such a huge success are the very reasons that Techies don't get it. If one product above all induces TAC its the iPad. Techies say "but Apple has an iron grip and is killing our freedoms" (people want safety much more than some obscure technical freedom), "the iPad doesn't have [insert any number of features that consumers don't care about]", "its not a real computer" (exactly).

So the continuing, relentless and accelerating success of Apple seems almost inexplicable to most Techies, "how could such products be so successful?"

The answer Techies come up are fairly predictable:

- Apple's voodoo marketing: Apple is pulling the wool over the consumer eyes (sometimes this is blamed on media hype).

- Apple's evil lock in: Apple has a locked down and closed platform, once sucked in people can't leave.

- Apple consumers and users are idiots: Fooled by marketing and glitzy packaging the sheep can be sold everything.

Because Techies believe that these are the real reason people buy Apple products (other than the more obvious reason which is that consumers actually like them a lot) Techies also believe that this state of affairs cannot possibly last and therefore the final piece of the Techie response to Apple falls into place. Deranged by TAC Techies often come up with the most delusional statement of all - Apple is doomed.

By marvdmartian on 6/23/2010 8:11:18 AM , Rating: 2
So then, what you're saying (in a nutshell), is that Apple products are designed for tech morons?

Okay! Thanks for clearing that up, we'll tell them to crank up the suicide, I mean, the factory production line (!!!).....and get a bazillion more of their shiny products made!! ;)

By themaster08 on 6/23/2010 12:12:33 PM , Rating: 2
quote: So then, what you're saying (in a nutshell), is that Apple products are designed for tech morons?

Thanks for confirming one of my points
So you think that those masses use logic and consideration of other devices before making their choice?

Marketing, hype and hearsay play no part in their decisions?

How do these people make their purchasing decisions?

By kmmatney on 6/23/2010 4:28:26 PM , Rating: 2
Well, I'm not exactly a tech moron, but I made my purchasing decision (iPhone 3GS) last summer by spending about an hour at the AT&T store trying out all the phones. It was no contest - the iPhone was the best BY FAR. I'm sure a lot of other people do the same - try the product out and see how easy it is to use, then buy it.

By Alexstarfire on 6/23/2010 12:27:32 PM , Rating: 2
Considering how tech oriented the world is becoming what you say just makes the future look more bleak for Apple. It also explains why Apple doesn't do so well in the rest of the world apart from the iPod. They actually have logic, memory, and the ability to learn. As a result, they've found other products far more suitable.

By themaster08 on 6/23/2010 10:04:08 AM , Rating: 2
I'm not going to read the same crap again, but thanks for yet another lecture, oh great one.

By Tony Swash on 6/23/2010 10:42:22 AM , Rating: 1
thanks for yet another lecture, oh great one.

You don't have to call me oh great one - oh modestly superior one would do ;)

By DrizztVD on 6/23/2010 11:11:17 AM , Rating: 2
A very good hypothesis there. I do agree that Apple products get a lot of heat on these sites for no real reason. - But it happens because we find their business model disagreeable.

Leave the product specs and all that out. Apple is selling to a market that can easily be squeezed for their money, and squeezing them they are. Yes you have a point about the user friendliness and all, but what premium is a fair charge for that?

Fact is, I look at their products and realize that they do have the mix of features to appeal to a certain market segment. But then I look at what it costs in the market and it makes no sense that people would pay that price for the product.

You are right, technical features don't appeal to many people. Instead, social qualification does. Fact is Apple products are a social phenomenon- it's cool to own one. Now you do have to do some things right to be idolized in that way, one of which is to charge such a price for your products that only the rich can initially justify it's purchase. After that people who want to appear rich to their friends will bust the piggy bank to get an Apple product, they may like the technical features- but what justifies the premium is social acceptance- not the capabilities or presentation thereof.

As a technology enthusiast I'd like to see highly capable products being sold at fair prices, Apple products don't qualify. Jobs is exploiting a 'backdoor' in human psychology to enlarge his profit margins. Now you can argue that selling social status in a box is a product in itself, such as clothing brands has for many years, but I simply don't like it being done with technology. And unlike with clothes, I sure as hell can argue that the product's sales are not justified by it's capabilities alone.

As long as Apple continues to use branding and psychology to sell it's products, I have a fundamental problem with their business model. And I don't see why I can't say so.

By KoolAidMan1 on 6/24/2010 4:39:03 AM , Rating: 2
One of the best and most sane posts I've read here. You're one of the few here that "gets it", right on

"We’re Apple. We don’t wear suits. We don’t even own suits." -- Apple CEO Steve Jobs

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