Demand is unprecedented, says company
Apple's
new iPhone
4 has a lot going for it -- a gorgeous "retina"
display that beats even the toughest Android competition in
resolution, the addition of multitasking, an improved camera, Apple's
new A4 ARM processor, 802.11n wireless, and more. Those factors
and Apple's hot brand image have helped the company overcome concerns
about app
censorship and security issues,
launching it to early records.
AT&T reports to us that it
has received a staggering amount of pre-orders since the process
opened yesterday. An AT&T spokesperson writes, "iPhone
4 pre-order sales yesterday were 10-times higher than the first day
of pre-ordering for the iPhone 3G S last year. Consumers are clearly
excited about iPhone 4, AT&T's more affordable data plans and our
early upgrade pricing."
In total over 600,000 pre-orders
were placed.
AT&T's webpage reported "13 million
visits" yesterday of customers checking if they were eligible
for an upgrade -- three times the previous record, according to
AT&T.
Those visits helped crash some of AT&T's
servers, denying service to many seeking pre-orders. Some of
these customers were able to place pre-orders at Apple stores.
In light of the incredible demand, AT&T has suspended pre-orders
indefinitely. It may reopen the process if its secures more
stock, it says. It writes, "We are working hard to bring
iPhone 4 to as many of our customers as soon as possible."
The
terrific sales are a much needed piece of good news for AT&T.
The company is contemplating cuts
to its Uverse cable television and internet package due to
new government restrictions. And last week it lost 114,000
iPad 3G owners' emails due to lax security, which allowed
security experts at Goatse Security to accomplish a simple harvest of
emails, which they then offered up to the media.
"We shipped it on Saturday. Then on Sunday, we rested." -- Steve Jobs on the iPad launch
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