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Demand is unprecedented, says company

Apple's new iPhone 4 has a lot going for it -- a gorgeous "retina" display that beats even the toughest Android competition in resolution, the addition of multitasking, an improved camera, Apple's new A4 ARM processor, 802.11n wireless, and more.  Those factors and Apple's hot brand image have helped the company overcome concerns about app censorship and security issues, launching it to early records.

AT&T reports to us that it has received a staggering amount of pre-orders since the process opened yesterday.  An AT&T spokesperson writes, "iPhone 4 pre-order sales yesterday were 10-times higher than the first day of pre-ordering for the iPhone 3G S last year. Consumers are clearly excited about iPhone 4, AT&T's more affordable data plans and our early upgrade pricing."

In total over 600,000 pre-orders were placed.

AT&T's webpage reported "13 million visits" yesterday of customers checking if they were eligible for an upgrade -- three times the previous record, according to AT&T.

Those visits helped crash some of AT&T's servers, denying service to many seeking pre-orders.  Some of these customers were able to place pre-orders at Apple stores.

In light of the incredible demand, AT&T has suspended pre-orders indefinitely.  It may reopen the process if its secures more stock, it says.  It writes, "We are working hard to bring iPhone 4 to as many of our customers as soon as possible."

The terrific sales are a much needed piece of good news for AT&T.  The company is contemplating cuts to its Uverse cable television and internet package due to new government restrictions.  And last week it lost 114,000 iPad 3G owners' emails due to lax security, which allowed security experts at Goatse Security to accomplish a simple harvest of emails, which they then offered up to the media.





"A lot of people pay zero for the cellphone ... That's what it's worth." -- Apple Chief Operating Officer Timothy Cook






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