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Sony Bravia LX900  (Source: Sony)

Sony KDL-HX800 3D TV  (Source: Sony)
Pre-order now at Sony Style

Interest in 3D TVs is booming and the number of TVs that are coming to the market continues to grow. One of the major electronics makers that will be peddling 3D TVs and home theater systems is Sony. Sony is expecting big sales for its 3D home theater gear and HDTVs in general and has recently met with Samsung to discuss securing more LCD panel supplies for its TV offerings.

Sony has announced today that its 3D home theater gear is now up for pre-order on its Sony Style website. The gear available includes the new line of 3D ready Bravia HDTVs and Blu-ray players. All of the 3D gear from Sony will start coming to market in July.

Sony has also announced some good news for buyers who have already purchased the BDP-S470 and BDP-S570 Blu-ray players and the BDV-E570 and BDV-E770W home theater systems. These devices are getting a free firmware update that will allow them to support 3D Blu-ray films.

“3D is revolutionizing the entertainment industry and only Sony is involved in every stage of the ecosystem,” said Chris Fawcett, vice president of Sony’s television business. “Leveraging deep 3D expertise from the company’s theatrical and professional groups, Sony products are optimized to offer the best possible 3D home entertainment experience.”

Among the Sony 3D TVs up for pre-order are the BRAVIA XBR-LX900 HDTV with its integrated 3D transmitter and two sets of active shutter glasses selling for $5,000. Other sets like the BRAVIA XBR-HX909 and KDL-HX800 series are 3D ready, but require the separate purchase of a 3D transmitter and active shutter glasses. The glasses sell for $150 per pair and the sync transmitter is $50.

The Bravia 3D TVs will also ship with 3D Blu-ray titles including
Cloudy with a Chance of Meatballs and Deep Sea. A voucher for 3D PS3 titles including WipEout HD and Super StarDust HD will be offered. Sony XBR-HX909 3D ready TVs will sell for $3,500 to $4,000 depending on screen size and will need the glasses and transmitter. The HX800 series will sell for $2,100 to $3,400. Other new offerings include the STR-DN1010 audio/video receiver, the HT-CT350 and HT-CT150 3.1 channel sound bars, and the HT-SF470 5.1 channel home theater system that are all 3D ready.

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$5000? HAHAHA
By moonshifter3 on 6/11/2010 5:17:35 AM , Rating: 3
Sony is again giving too little, too late at too high of a price. $5000 for a 65 inch? Or was that 55? Either way, it's a rip off for something that may not even look notably better than competitors. I could get this set, but doubt I will when I could have a 72 inch LCD 3D for $3500 when they come out in late august from vizio. Fact is that a larger set looks better. Yes, I know about picture quality, but it would take a horrifically bad looking larger tv to make Sony's small set be worth it. From what I've Sony has little advantages to offer for their high prices. Also that if they don't come down in price they will soon be in trouble. I also read another article that Sony said they'd be lowering prices, but who knows what they are up to...

RE: $5000? HAHAHA
By moonshifter3 on 6/11/2010 5:19:33 AM , Rating: 2
I'll also add that my current set is a Sony 65 inch projector for about 9 years back. I loved the set when new, but it's worn out now. Actually it had some little problems all along with shutting off etc, but still it was an ok set. I paid $5500. But with today's choices, my point is, I wouldn't pay that much again.

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