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A new study indicates Apple is greatly beating Google in market share, and has richer, more loyal users to boot.  (Source: Apple)

The smart phone market, according to Nielsen (U.S. only); Apple is grey, Android is green  (Source: Nielsen)
"There are three kinds of lies: lies, damned lies and statistics." -- Charles Wentworth Dilke

Market researchers toil away tirelessly compiling statistics, but often offer confusingly contradictory figures.  Such discrepancies were on display with a new study from Nielsen that offers a very favorable perspective on Apple's market position.

A previous study from NPD showed Google's Android OS beating the iPhone 28 percent to 21 percent in Q1 2010 unit sales.  Apple disputed those numbers.  A second study from 
Gartner also showed Android closing the gap with 9.6 percent of the global smartphone market, versus Apple's 15.4 percent.

Nielsen's report paints a far different picture.  It claims Apple has three times the market share of Google's smartphone operating system -- with 28 percent of the market versus 9 percent from Android.  The Nielsen study claims to report 
national smartphone numbers -- so U.S. only.  That's about the only possible explanation for the big discrepancy between it's claim of the smartphone ratio (3:1 in Apple's favor) versus Gartner's (3:2).

Nielsen also reports that Android is struggling with a familiar problem that faces many of Apple's foes -- the blind, unquestioning loyalty of its fans.  Despite hot Android handsets, perennial issues like Flash blocking, and Jobs's policing of "immoral" content (like pornography), 80 percent of iPhone users plan on buying another iPhone (only 7 percent plan to switch to Android).  That compares favorably to Android, which has only 70 percent of customers wanting to stay aboard and 14 percent looking to jump ship to Apple.

The report also indicates that Apple users on average are richer than Android users.  Approximately 40 percent of iPhone users make over $100,000 USD, while only 28 percent of Android users make that much.  Likewise, 36 percent of Android users make 
under $50,000 USD, while only 18 percent of iPhone users make that little.

Other than some interesting analysis about Apple and Google's current position, the new Nielsen study also offers insight into the growth of the smartphone market as a whole.  The study says that in three quarters -- from Q2 2009 to Q1 2010 -- the smartphone market grew from 16 percent of the total (national) phone market to 23 percent of the market.



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By W00dmann on 6/7/2010 3:52:27 PM , Rating: 1
Jason Mick's pants slightly less soiled on this one

Jason, it must kill you to write a quasi-neutral article about Apple. However, your old flaming biases creep through, as always. Here I'll help you out a little. Things that have no business being in an impartial news article:

"...the blind, unquestioning loyalty of its fans" => as compared to whom? What is your proof on that? Why must "fan loyalty" be painted in a negative light? This is a gross generalization, albeit slightly less inflammatory than your usual denigrating syle.

"Despite hot Android handsets..." => leads the reader to your way of thinking, which is clearly: Android handsets are hot, Apple's are not. You use this "power of association" tactic quite frequently, for example persistently linking Apple's name to Foxconn in your article titles even thought they are clearly 2 separate entities. It's an obvious tactic and you really should stop disgracing yourself with it. Your readers are smarter than that.

"Despite ...perennial issues like Flash blocking..." => your statement leads the reader to conclude that Flash blocking is a problem, eg. "despite Flash blocking, the iPhone is still popular". Once again, you are using the power of association to lead the reader down your own particular path. Some may view Flash "blocking" as a problem; others may not.

"...and Jobs's policing of "immoral" content..." => again, not sure that is an argument against the iPhone, but I'll let you have that one.

You've toned it down since last week, but your article still fails journalistic standards. Keep trying, my man. I look forward to a fair, balanced article regarding the company you love to hate.

PS. - have you ever owned an iPhone?




"Can anyone tell me what MobileMe is supposed to do?... So why the f*** doesn't it do that?" -- Steve Jobs














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