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A new study indicates Apple is greatly beating Google in market share, and has richer, more loyal users to boot.  (Source: Apple)

The smart phone market, according to Nielsen (U.S. only); Apple is grey, Android is green  (Source: Nielsen)
"There are three kinds of lies: lies, damned lies and statistics." -- Charles Wentworth Dilke

Market researchers toil away tirelessly compiling statistics, but often offer confusingly contradictory figures.  Such discrepancies were on display with a new study from Nielsen that offers a very favorable perspective on Apple's market position.

A previous study from NPD showed Google's Android OS beating the iPhone 28 percent to 21 percent in Q1 2010 unit sales.  Apple disputed those numbers.  A second study from 
Gartner also showed Android closing the gap with 9.6 percent of the global smartphone market, versus Apple's 15.4 percent.

Nielsen's report paints a far different picture.  It claims Apple has three times the market share of Google's smartphone operating system -- with 28 percent of the market versus 9 percent from Android.  The Nielsen study claims to report 
national smartphone numbers -- so U.S. only.  That's about the only possible explanation for the big discrepancy between it's claim of the smartphone ratio (3:1 in Apple's favor) versus Gartner's (3:2).

Nielsen also reports that Android is struggling with a familiar problem that faces many of Apple's foes -- the blind, unquestioning loyalty of its fans.  Despite hot Android handsets, perennial issues like Flash blocking, and Jobs's policing of "immoral" content (like pornography), 80 percent of iPhone users plan on buying another iPhone (only 7 percent plan to switch to Android).  That compares favorably to Android, which has only 70 percent of customers wanting to stay aboard and 14 percent looking to jump ship to Apple.

The report also indicates that Apple users on average are richer than Android users.  Approximately 40 percent of iPhone users make over $100,000 USD, while only 28 percent of Android users make that much.  Likewise, 36 percent of Android users make 
under $50,000 USD, while only 18 percent of iPhone users make that little.

Other than some interesting analysis about Apple and Google's current position, the new Nielsen study also offers insight into the growth of the smartphone market as a whole.  The study says that in three quarters -- from Q2 2009 to Q1 2010 -- the smartphone market grew from 16 percent of the total (national) phone market to 23 percent of the market.



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RE: That's a surprise!
By Jeffk464 on 6/7/2010 12:03:32 PM , Rating: 2
Yup, Verizon has the best network, and currently the HTC incredible is the best phone on the Verizon network. Its kind of a no brainer really. I would in no way give up Verizon for the purpose of getting an iphone. Also, I really don't appreciate how Apple likes to control their products so tightly. For this reason I haven't used an apple product since around 1993, back when they clearly had the lead in use-ability.


RE: That's a surprise!
By muhahaaha on 6/8/2010 12:10:35 AM , Rating: 2
had an apple 2e myself, but then grew up and got an intel based PC.


RE: That's a surprise!
By muhahaaha on 6/8/2010 12:12:38 AM , Rating: 2
stressing the words "grew up" because it is the kids that get target by apple. schools, etc.

Now I'm a professional software developer and very happily use .Net technologies, not the ancient objective-c crap.


"I mean, if you wanna break down someone's door, why don't you start with AT&T, for God sakes? They make your amazing phone unusable as a phone!" -- Jon Stewart on Apple and the iPhone














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