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A new study indicates Apple is greatly beating Google in market share, and has richer, more loyal users to boot.  (Source: Apple)

The smart phone market, according to Nielsen (U.S. only); Apple is grey, Android is green  (Source: Nielsen)
"There are three kinds of lies: lies, damned lies and statistics." -- Charles Wentworth Dilke

Market researchers toil away tirelessly compiling statistics, but often offer confusingly contradictory figures.  Such discrepancies were on display with a new study from Nielsen that offers a very favorable perspective on Apple's market position.

A previous study from NPD showed Google's Android OS beating the iPhone 28 percent to 21 percent in Q1 2010 unit sales.  Apple disputed those numbers.  A second study from 
Gartner also showed Android closing the gap with 9.6 percent of the global smartphone market, versus Apple's 15.4 percent.

Nielsen's report paints a far different picture.  It claims Apple has three times the market share of Google's smartphone operating system -- with 28 percent of the market versus 9 percent from Android.  The Nielsen study claims to report 
national smartphone numbers -- so U.S. only.  That's about the only possible explanation for the big discrepancy between it's claim of the smartphone ratio (3:1 in Apple's favor) versus Gartner's (3:2).

Nielsen also reports that Android is struggling with a familiar problem that faces many of Apple's foes -- the blind, unquestioning loyalty of its fans.  Despite hot Android handsets, perennial issues like Flash blocking, and Jobs's policing of "immoral" content (like pornography), 80 percent of iPhone users plan on buying another iPhone (only 7 percent plan to switch to Android).  That compares favorably to Android, which has only 70 percent of customers wanting to stay aboard and 14 percent looking to jump ship to Apple.

The report also indicates that Apple users on average are richer than Android users.  Approximately 40 percent of iPhone users make over $100,000 USD, while only 28 percent of Android users make that much.  Likewise, 36 percent of Android users make 
under $50,000 USD, while only 18 percent of iPhone users make that little.

Other than some interesting analysis about Apple and Google's current position, the new Nielsen study also offers insight into the growth of the smartphone market as a whole.  The study says that in three quarters -- from Q2 2009 to Q1 2010 -- the smartphone market grew from 16 percent of the total (national) phone market to 23 percent of the market.



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Follow the leader
By Chaser on 6/7/2010 9:37:51 AM , Rating: 2
Right off the cliff. Lemmings can be very loyal.




RE: Follow the leader
By semo on 6/7/2010 10:48:17 AM , Rating: 2
I've heard that lemmings don't do that. This video seems to sum up what I've heard:

http://www.youtube.com/watch?v=pDqlZjpSJCc

You can still use the shepherd/iSheep analogy though!


RE: Follow the leader
By Lazarus Dark on 6/7/2010 7:47:30 PM , Rating: 2
That's why I'm always dumbfounded by people who think Apple is "hip" or "cool". I see the Apple logo in someones hand and all I see is "douche".

The only people I know with ipods or iphones are: people who know nothing about tech and therefore dont know there are better devices (even if you try to explain, their eyes glaze over and are like, I'm not a techie, I don't understand you), iphone users that got them for free from work but it was likely mandatory as well, douchebags who think they are cool but really just do what they are told and buy what they are told to buy.

Right after the iPad launch did you see all those ignorant tv personalities using them? Like in news shows and celebrity gossip shows? They'd be like, hey, check out this photo on my iPad... When they are in front of a frigging green screen and could just put the image on the wall behind them! Idiotic. (note, I don't watch all that crap, I watch The Soup and Infomania which makes fun of those shows)


RE: Follow the leader
By roadhog1974 on 6/7/2010 10:11:52 PM , Rating: 2
quote:
That's why I'm always dumbfounded by people who think Apple is "hip" or "cool". I see the Apple logo in someones hand and all I see is "douche".


That's because like me you are neither hip nor cool.


"Let's face it, we're not changing the world. We're building a product that helps people buy more crap - and watch porn." -- Seagate CEO Bill Watkins














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