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A new study indicates Apple is greatly beating Google in market share, and has richer, more loyal users to boot.  (Source: Apple)

The smart phone market, according to Nielsen (U.S. only); Apple is grey, Android is green  (Source: Nielsen)
"There are three kinds of lies: lies, damned lies and statistics." -- Charles Wentworth Dilke

Market researchers toil away tirelessly compiling statistics, but often offer confusingly contradictory figures.  Such discrepancies were on display with a new study from Nielsen that offers a very favorable perspective on Apple's market position.

A previous study from NPD showed Google's Android OS beating the iPhone 28 percent to 21 percent in Q1 2010 unit sales.  Apple disputed those numbers.  A second study from 
Gartner also showed Android closing the gap with 9.6 percent of the global smartphone market, versus Apple's 15.4 percent.

Nielsen's report paints a far different picture.  It claims Apple has three times the market share of Google's smartphone operating system -- with 28 percent of the market versus 9 percent from Android.  The Nielsen study claims to report 
national smartphone numbers -- so U.S. only.  That's about the only possible explanation for the big discrepancy between it's claim of the smartphone ratio (3:1 in Apple's favor) versus Gartner's (3:2).

Nielsen also reports that Android is struggling with a familiar problem that faces many of Apple's foes -- the blind, unquestioning loyalty of its fans.  Despite hot Android handsets, perennial issues like Flash blocking, and Jobs's policing of "immoral" content (like pornography), 80 percent of iPhone users plan on buying another iPhone (only 7 percent plan to switch to Android).  That compares favorably to Android, which has only 70 percent of customers wanting to stay aboard and 14 percent looking to jump ship to Apple.

The report also indicates that Apple users on average are richer than Android users.  Approximately 40 percent of iPhone users make over $100,000 USD, while only 28 percent of Android users make that much.  Likewise, 36 percent of Android users make 
under $50,000 USD, while only 18 percent of iPhone users make that little.

Other than some interesting analysis about Apple and Google's current position, the new Nielsen study also offers insight into the growth of the smartphone market as a whole.  The study says that in three quarters -- from Q2 2009 to Q1 2010 -- the smartphone market grew from 16 percent of the total (national) phone market to 23 percent of the market.



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RE: That's a surprise!
By Anubis on 6/7/2010 9:05:54 AM , Rating: 3
quote:
80 percent of iPhone users plan on buying another iPhone (only 7 percent plan to switch to Android).


that's really a pointless statement. i'm sure 80% (or whatever) of current android users plan on getting another android phone when them upgrade and a small % plan on swapping


RE: That's a surprise!
By InvertMe on 6/7/2010 12:02:03 PM , Rating: 2
quote:
by Anubis on June 7, 2010 at 9:05 AM quote: 80 percent of iPhone users plan on buying another iPhone (only 7 percent plan to switch to Android). that's really a pointless statement. i'm sure 80% (or whatever) of current android users plan on getting another android phone when them upgrade and a small % plan on swapping


It's not really pointless if you quoted everything after where you stopped. I am sure most if not all Android users know about Apple, MS, RIM and whatever else is out there.

With that knowledge they still opted not to buy an Apple product.

That information is far from pointless.


RE: That's a surprise!
By Jeffk464 on 6/7/2010 12:19:17 PM , Rating: 2
Nope as a HTC incredible owner, I will probably go with whatever the best option is in two years. Even if this option is winmo7, who knows. Brand loyalty is for suckers.


"This week I got an iPhone. This weekend I got four chargers so I can keep it charged everywhere I go and a land line so I can actually make phone calls." -- Facebook CEO Mark Zuckerberg














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