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Print 77 comment(s) - last by quiksilvr.. on Jun 10 at 11:26 AM


A new study indicates Apple is greatly beating Google in market share, and has richer, more loyal users to boot.  (Source: Apple)

The smart phone market, according to Nielsen (U.S. only); Apple is grey, Android is green  (Source: Nielsen)
"There are three kinds of lies: lies, damned lies and statistics." -- Charles Wentworth Dilke

Market researchers toil away tirelessly compiling statistics, but often offer confusingly contradictory figures.  Such discrepancies were on display with a new study from Nielsen that offers a very favorable perspective on Apple's market position.

A previous study from NPD showed Google's Android OS beating the iPhone 28 percent to 21 percent in Q1 2010 unit sales.  Apple disputed those numbers.  A second study from 
Gartner also showed Android closing the gap with 9.6 percent of the global smartphone market, versus Apple's 15.4 percent.

Nielsen's report paints a far different picture.  It claims Apple has three times the market share of Google's smartphone operating system -- with 28 percent of the market versus 9 percent from Android.  The Nielsen study claims to report 
national smartphone numbers -- so U.S. only.  That's about the only possible explanation for the big discrepancy between it's claim of the smartphone ratio (3:1 in Apple's favor) versus Gartner's (3:2).

Nielsen also reports that Android is struggling with a familiar problem that faces many of Apple's foes -- the blind, unquestioning loyalty of its fans.  Despite hot Android handsets, perennial issues like Flash blocking, and Jobs's policing of "immoral" content (like pornography), 80 percent of iPhone users plan on buying another iPhone (only 7 percent plan to switch to Android).  That compares favorably to Android, which has only 70 percent of customers wanting to stay aboard and 14 percent looking to jump ship to Apple.

The report also indicates that Apple users on average are richer than Android users.  Approximately 40 percent of iPhone users make over $100,000 USD, while only 28 percent of Android users make that much.  Likewise, 36 percent of Android users make 
under $50,000 USD, while only 18 percent of iPhone users make that little.

Other than some interesting analysis about Apple and Google's current position, the new Nielsen study also offers insight into the growth of the smartphone market as a whole.  The study says that in three quarters -- from Q2 2009 to Q1 2010 -- the smartphone market grew from 16 percent of the total (national) phone market to 23 percent of the market.



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RE: That's a surprise!
By quiksilvr on 6/7/2010 9:04:22 AM , Rating: 5
It's sad. It reminds me of the iPod all over again. I pull out my Creative and people always asked me what it was, and I merely stated "an mp3 player not tied down to iTunes."


RE: That's a surprise!
By Spivonious on 6/7/2010 9:52:47 AM , Rating: 5
Same thing happens to me.

"What's that?"
"It's a Creative Zen."
"What does it do?"
"It's an MP3 player."
"Huh?" "It's like an iPod."
"Oh! Why didn't you get an iPod?"
"Because this was cheaper and had more features."
"Really? I love my iPod."


RE: That's a surprise!
By satveeraj on 6/7/2010 2:31:42 PM , Rating: 4
My cousin was in the market for an iPod, after looking at the Zune HD he was pleasantly suprised at the extra features and took the plunge. A month later he tells me that he re-installed Windows on his PC and needs to install the "iPod" software for Zune. I gave up on him.


RE: That's a surprise!
By roadhog1974 on 6/7/2010 10:30:10 PM , Rating: 2
hover as opposed to vacuum cleaner,
xerox as opposed to photocopy,
cleanex as opposed to tissue.

Just demonstrates apples marketing department is doing
it's job well.


RE: That's a surprise!
By themaster08 on 6/8/2010 4:31:24 AM , Rating: 2
It most definitely is. It's not ust that though, it's the hype that surrounds the marketing.

I was on Facebook a couple of days ago to find that my sister had posted the following...

"I WANT AN IPAD !"
Her friend said "what's an iPad?"
Another friend informed her, saying "it's just a big iPod touch"
Friend "Why don't you get an iPod instead then?"
Sister "because this is the new thing. God <insert name> get with the times!"

I cringed and closed Facebook in disgust.


RE: That's a surprise!
By quiksilvr on 6/10/2010 11:26:37 AM , Rating: 2
Hate to say it, but it has to be said:
Apple products are geared towards chicks. I'm sorry, but there's nothing masculine or unisex about any of their products.


RE: That's a surprise!
By Hyperion1400 on 6/7/2010 4:57:43 PM , Rating: 3
Oh yeah, I've been there. My Zen Sleek Photo 20 GB is still alive and kicking.

I still have yet to figure out HOW Apple managed to fool so many people in to ditching a superior product for such a piece of crap.

But, what ever, I will sit quietly, listing to the radio, recording broadcasts that I like, leaving voice notes for myself with the nifty mic, listening to my lossless, WMA, DRM-free music while ogling my backround picture of Naru Narusagawa bathing in a hot spring.


RE: That's a surprise!
By kmmatney on 6/7/2010 10:15:27 AM , Rating: 2
I don't use iTunes with my Nano (5 years old). You don't have to be tied down with itunes. I use iTunes to manage my main music library, but I keep the folders organized myself, and use sharepod or Floola (running from the iPod itself) to transfer music across.


"Can anyone tell me what MobileMe is supposed to do?... So why the f*** doesn't it do that?" -- Steve Jobs














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