backtop


Print 77 comment(s) - last by quiksilvr.. on Jun 10 at 11:26 AM


A new study indicates Apple is greatly beating Google in market share, and has richer, more loyal users to boot.  (Source: Apple)

The smart phone market, according to Nielsen (U.S. only); Apple is grey, Android is green  (Source: Nielsen)
"There are three kinds of lies: lies, damned lies and statistics." -- Charles Wentworth Dilke

Market researchers toil away tirelessly compiling statistics, but often offer confusingly contradictory figures.  Such discrepancies were on display with a new study from Nielsen that offers a very favorable perspective on Apple's market position.

A previous study from NPD showed Google's Android OS beating the iPhone 28 percent to 21 percent in Q1 2010 unit sales.  Apple disputed those numbers.  A second study from 
Gartner also showed Android closing the gap with 9.6 percent of the global smartphone market, versus Apple's 15.4 percent.

Nielsen's report paints a far different picture.  It claims Apple has three times the market share of Google's smartphone operating system -- with 28 percent of the market versus 9 percent from Android.  The Nielsen study claims to report 
national smartphone numbers -- so U.S. only.  That's about the only possible explanation for the big discrepancy between it's claim of the smartphone ratio (3:1 in Apple's favor) versus Gartner's (3:2).

Nielsen also reports that Android is struggling with a familiar problem that faces many of Apple's foes -- the blind, unquestioning loyalty of its fans.  Despite hot Android handsets, perennial issues like Flash blocking, and Jobs's policing of "immoral" content (like pornography), 80 percent of iPhone users plan on buying another iPhone (only 7 percent plan to switch to Android).  That compares favorably to Android, which has only 70 percent of customers wanting to stay aboard and 14 percent looking to jump ship to Apple.

The report also indicates that Apple users on average are richer than Android users.  Approximately 40 percent of iPhone users make over $100,000 USD, while only 28 percent of Android users make that much.  Likewise, 36 percent of Android users make 
under $50,000 USD, while only 18 percent of iPhone users make that little.

Other than some interesting analysis about Apple and Google's current position, the new Nielsen study also offers insight into the growth of the smartphone market as a whole.  The study says that in three quarters -- from Q2 2009 to Q1 2010 -- the smartphone market grew from 16 percent of the total (national) phone market to 23 percent of the market.



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: That's a surprise!
By dguy6789 on 6/7/2010 8:25:52 AM , Rating: 4
Indeed. Most iPhone users I have met didn't know what an Android device was until they saw me using mine. Just about all of them wanted to get one after seeing it too.


RE: That's a surprise!
By celticbrewer on 6/7/2010 8:46:10 AM , Rating: 1
agreed. All I had to do was compare the iphone side by side to an android phone to convince more than one person to buy it over Apple's product.

I only have a droid; and that's still far better than an iphone. But the new android phones, notibly the HTC offerings, totally blow the iphone out of the water.

It'll just take some time to educate the consumers to that fact. Apple has always been more of an advertising company than a tech company, so it's no wonder that "iphone" is a household word. But considering that the droid has one of the biggest populations, you can see what a little (or lot) of advertising can do. Now if we can just get these clueless tech writers on all the news websites to wake up and report on the facts vs what's trendy, we can finally put the iphone behind us.


RE: That's a surprise!
By corduroygt on 6/7/10, Rating: 0
RE: That's a surprise!
By MeesterNid on 6/7/2010 11:48:28 AM , Rating: 2
Totally agreed! It's like Daily Tech is read by a bunch of teenagers who can't deal with things that don't neatly fall into their pre-existing beliefs and/or personal feelings.


RE: That's a surprise!
By sebmel on 6/7/2010 7:29:56 PM , Rating: 2
"That compares favorably to Android, which has only 70 percent of customers wanting to stay aboard and 14 percent looking to jump ship to Apple."

Why are only 70% of Android users wanting to stick with the product? Why do almost 1 in 3 users want to switch to something else?


RE: That's a surprise!
By xmichaelx on 6/8/2010 3:49:43 PM , Rating: 2
Depends on how the question was worded. My guess is that most Android user don't care what company makes their OS, as long as it works well. While iPhone users are either already Apple-faithful or are forever locked into iTunes (*shudder*).


RE: That's a surprise!
By HrilL on 6/7/2010 11:55:45 AM , Rating: 4
After being and iPhone owner since the first gen. I am now pretty sure At&t is not completely to blame here. The iPhone's reception just plan on sucks. Its antenna design is really the problem. I've got 2 3G phones LG CU500 and an iPhone 3G. With the LG I don't get dropped calls, my calls actually connect, and when tethering both phones it wins in speed tests hands down (USB tethering). At&t may lack 3G coverage in a good amount of the U.S. but where they do have it just about every phone works better than the iPhone.

Don't get me wrong though. I am no fan of At&t or Apple and I will be leaving both next month for A better Android phone that is open. Open Platforms for the win!


RE: That's a surprise!
By Jeffk464 on 6/7/2010 12:03:32 PM , Rating: 2
Yup, Verizon has the best network, and currently the HTC incredible is the best phone on the Verizon network. Its kind of a no brainer really. I would in no way give up Verizon for the purpose of getting an iphone. Also, I really don't appreciate how Apple likes to control their products so tightly. For this reason I haven't used an apple product since around 1993, back when they clearly had the lead in use-ability.


RE: That's a surprise!
By muhahaaha on 6/8/2010 12:10:35 AM , Rating: 2
had an apple 2e myself, but then grew up and got an intel based PC.


RE: That's a surprise!
By muhahaaha on 6/8/2010 12:12:38 AM , Rating: 2
stressing the words "grew up" because it is the kids that get target by apple. schools, etc.

Now I'm a professional software developer and very happily use .Net technologies, not the ancient objective-c crap.


RE: That's a surprise!
By rett448 on 6/7/2010 1:18:47 PM , Rating: 2
I agree I have an LG Vu (on ATT obviously) and I always get atleast 1 more bar then my friend with an iPhone.


RE: That's a surprise!
By roadhog1974 on 6/7/2010 10:27:25 PM , Rating: 2
would not suprise me the origional macbook titaniums had
aweful wireless reception.

surprisingly putting your aerial inside a metal case is
not a good idea.


RE: That's a surprise!
By roadhog1974 on 6/7/2010 9:33:12 PM , Rating: 2
I think you will find most successful companies are successful advertising companies.


"If you look at the last five years, if you look at what major innovations have occurred in computing technology, every single one of them came from AMD. Not a single innovation came from Intel." -- AMD CEO Hector Ruiz in 2007














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki