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Print 77 comment(s) - last by quiksilvr.. on Jun 10 at 11:26 AM


A new study indicates Apple is greatly beating Google in market share, and has richer, more loyal users to boot.  (Source: Apple)

The smart phone market, according to Nielsen (U.S. only); Apple is grey, Android is green  (Source: Nielsen)
"There are three kinds of lies: lies, damned lies and statistics." -- Charles Wentworth Dilke

Market researchers toil away tirelessly compiling statistics, but often offer confusingly contradictory figures.  Such discrepancies were on display with a new study from Nielsen that offers a very favorable perspective on Apple's market position.

A previous study from NPD showed Google's Android OS beating the iPhone 28 percent to 21 percent in Q1 2010 unit sales.  Apple disputed those numbers.  A second study from 
Gartner also showed Android closing the gap with 9.6 percent of the global smartphone market, versus Apple's 15.4 percent.

Nielsen's report paints a far different picture.  It claims Apple has three times the market share of Google's smartphone operating system -- with 28 percent of the market versus 9 percent from Android.  The Nielsen study claims to report 
national smartphone numbers -- so U.S. only.  That's about the only possible explanation for the big discrepancy between it's claim of the smartphone ratio (3:1 in Apple's favor) versus Gartner's (3:2).

Nielsen also reports that Android is struggling with a familiar problem that faces many of Apple's foes -- the blind, unquestioning loyalty of its fans.  Despite hot Android handsets, perennial issues like Flash blocking, and Jobs's policing of "immoral" content (like pornography), 80 percent of iPhone users plan on buying another iPhone (only 7 percent plan to switch to Android).  That compares favorably to Android, which has only 70 percent of customers wanting to stay aboard and 14 percent looking to jump ship to Apple.

The report also indicates that Apple users on average are richer than Android users.  Approximately 40 percent of iPhone users make over $100,000 USD, while only 28 percent of Android users make that much.  Likewise, 36 percent of Android users make 
under $50,000 USD, while only 18 percent of iPhone users make that little.

Other than some interesting analysis about Apple and Google's current position, the new Nielsen study also offers insight into the growth of the smartphone market as a whole.  The study says that in three quarters -- from Q2 2009 to Q1 2010 -- the smartphone market grew from 16 percent of the total (national) phone market to 23 percent of the market.



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That's a surprise!
By themaster08 on 6/7/2010 6:57:30 AM , Rating: 5
quote:
80 percent of iPhone users plan on buying another iPhone (only 7 percent plan to switch to Android).
Probably because only 7% of iPhone users know what Android is. To those 80%, the iPhone is all they know. The less time wasted with logic and consideration of other devices, the better for them.

They can then get on with the more important things in life, like Twittering their friends or taking pictures of themselves in the mirror and posting it on Facebook.




RE: That's a surprise!
By piroroadkill on 6/7/2010 7:38:24 AM , Rating: 5
The point is, indeed, that they assume that iPhone offers the best experience bar none, and won't waste time looking at others. They don't realise they things they can do until Steve gives them that option.


RE: That's a surprise!
By dguy6789 on 6/7/2010 8:25:52 AM , Rating: 4
Indeed. Most iPhone users I have met didn't know what an Android device was until they saw me using mine. Just about all of them wanted to get one after seeing it too.


RE: That's a surprise!
By celticbrewer on 6/7/2010 8:46:10 AM , Rating: 1
agreed. All I had to do was compare the iphone side by side to an android phone to convince more than one person to buy it over Apple's product.

I only have a droid; and that's still far better than an iphone. But the new android phones, notibly the HTC offerings, totally blow the iphone out of the water.

It'll just take some time to educate the consumers to that fact. Apple has always been more of an advertising company than a tech company, so it's no wonder that "iphone" is a household word. But considering that the droid has one of the biggest populations, you can see what a little (or lot) of advertising can do. Now if we can just get these clueless tech writers on all the news websites to wake up and report on the facts vs what's trendy, we can finally put the iphone behind us.


RE: That's a surprise!
By corduroygt on 6/7/10, Rating: 0
RE: That's a surprise!
By MeesterNid on 6/7/2010 11:48:28 AM , Rating: 2
Totally agreed! It's like Daily Tech is read by a bunch of teenagers who can't deal with things that don't neatly fall into their pre-existing beliefs and/or personal feelings.


RE: That's a surprise!
By sebmel on 6/7/2010 7:29:56 PM , Rating: 2
"That compares favorably to Android, which has only 70 percent of customers wanting to stay aboard and 14 percent looking to jump ship to Apple."

Why are only 70% of Android users wanting to stick with the product? Why do almost 1 in 3 users want to switch to something else?


RE: That's a surprise!
By xmichaelx on 6/8/2010 3:49:43 PM , Rating: 2
Depends on how the question was worded. My guess is that most Android user don't care what company makes their OS, as long as it works well. While iPhone users are either already Apple-faithful or are forever locked into iTunes (*shudder*).


RE: That's a surprise!
By HrilL on 6/7/2010 11:55:45 AM , Rating: 4
After being and iPhone owner since the first gen. I am now pretty sure At&t is not completely to blame here. The iPhone's reception just plan on sucks. Its antenna design is really the problem. I've got 2 3G phones LG CU500 and an iPhone 3G. With the LG I don't get dropped calls, my calls actually connect, and when tethering both phones it wins in speed tests hands down (USB tethering). At&t may lack 3G coverage in a good amount of the U.S. but where they do have it just about every phone works better than the iPhone.

Don't get me wrong though. I am no fan of At&t or Apple and I will be leaving both next month for A better Android phone that is open. Open Platforms for the win!


RE: That's a surprise!
By Jeffk464 on 6/7/2010 12:03:32 PM , Rating: 2
Yup, Verizon has the best network, and currently the HTC incredible is the best phone on the Verizon network. Its kind of a no brainer really. I would in no way give up Verizon for the purpose of getting an iphone. Also, I really don't appreciate how Apple likes to control their products so tightly. For this reason I haven't used an apple product since around 1993, back when they clearly had the lead in use-ability.


RE: That's a surprise!
By muhahaaha on 6/8/2010 12:10:35 AM , Rating: 2
had an apple 2e myself, but then grew up and got an intel based PC.


RE: That's a surprise!
By muhahaaha on 6/8/2010 12:12:38 AM , Rating: 2
stressing the words "grew up" because it is the kids that get target by apple. schools, etc.

Now I'm a professional software developer and very happily use .Net technologies, not the ancient objective-c crap.


RE: That's a surprise!
By rett448 on 6/7/2010 1:18:47 PM , Rating: 2
I agree I have an LG Vu (on ATT obviously) and I always get atleast 1 more bar then my friend with an iPhone.


RE: That's a surprise!
By roadhog1974 on 6/7/2010 10:27:25 PM , Rating: 2
would not suprise me the origional macbook titaniums had
aweful wireless reception.

surprisingly putting your aerial inside a metal case is
not a good idea.


RE: That's a surprise!
By roadhog1974 on 6/7/2010 9:33:12 PM , Rating: 2
I think you will find most successful companies are successful advertising companies.


RE: That's a surprise!
By quiksilvr on 6/7/2010 9:04:22 AM , Rating: 5
It's sad. It reminds me of the iPod all over again. I pull out my Creative and people always asked me what it was, and I merely stated "an mp3 player not tied down to iTunes."


RE: That's a surprise!
By Spivonious on 6/7/2010 9:52:47 AM , Rating: 5
Same thing happens to me.

"What's that?"
"It's a Creative Zen."
"What does it do?"
"It's an MP3 player."
"Huh?" "It's like an iPod."
"Oh! Why didn't you get an iPod?"
"Because this was cheaper and had more features."
"Really? I love my iPod."


RE: That's a surprise!
By satveeraj on 6/7/2010 2:31:42 PM , Rating: 4
My cousin was in the market for an iPod, after looking at the Zune HD he was pleasantly suprised at the extra features and took the plunge. A month later he tells me that he re-installed Windows on his PC and needs to install the "iPod" software for Zune. I gave up on him.


RE: That's a surprise!
By roadhog1974 on 6/7/2010 10:30:10 PM , Rating: 2
hover as opposed to vacuum cleaner,
xerox as opposed to photocopy,
cleanex as opposed to tissue.

Just demonstrates apples marketing department is doing
it's job well.


RE: That's a surprise!
By themaster08 on 6/8/2010 4:31:24 AM , Rating: 2
It most definitely is. It's not ust that though, it's the hype that surrounds the marketing.

I was on Facebook a couple of days ago to find that my sister had posted the following...

"I WANT AN IPAD !"
Her friend said "what's an iPad?"
Another friend informed her, saying "it's just a big iPod touch"
Friend "Why don't you get an iPod instead then?"
Sister "because this is the new thing. God <insert name> get with the times!"

I cringed and closed Facebook in disgust.


RE: That's a surprise!
By quiksilvr on 6/10/2010 11:26:37 AM , Rating: 2
Hate to say it, but it has to be said:
Apple products are geared towards chicks. I'm sorry, but there's nothing masculine or unisex about any of their products.


RE: That's a surprise!
By Hyperion1400 on 6/7/2010 4:57:43 PM , Rating: 3
Oh yeah, I've been there. My Zen Sleek Photo 20 GB is still alive and kicking.

I still have yet to figure out HOW Apple managed to fool so many people in to ditching a superior product for such a piece of crap.

But, what ever, I will sit quietly, listing to the radio, recording broadcasts that I like, leaving voice notes for myself with the nifty mic, listening to my lossless, WMA, DRM-free music while ogling my backround picture of Naru Narusagawa bathing in a hot spring.


RE: That's a surprise!
By kmmatney on 6/7/2010 10:15:27 AM , Rating: 2
I don't use iTunes with my Nano (5 years old). You don't have to be tied down with itunes. I use iTunes to manage my main music library, but I keep the folders organized myself, and use sharepod or Floola (running from the iPod itself) to transfer music across.


RE: That's a surprise!
By HotdogIT on 6/7/10, Rating: 0
RE: That's a surprise!
By themaster08 on 6/7/2010 8:24:58 AM , Rating: 2
quote:
You make it sound as if owners of Android powered phones are doing so much more than that ;)
No of course that's not what I meant ;) but that wasn't the point. The point was that the iPhone is a household name. Android isn't.


RE: That's a surprise!
By Redwin on 6/7/2010 10:17:05 AM , Rating: 2
Well, I think the "in the mirror" part was a dig at the iPhone's lack of a front-facing camera, which is one the numerous bells and whistles attached to the new EVO 4G Android handset.

Have to admit, a properly centered shot of your face you can see while taking it is better than a pic of you in a mirror holding up the phone to take it =P

(of course, everyone expects the next iPhone to have a similar camera)


RE: That's a surprise!
By SkullOne on 6/7/2010 8:43:32 AM , Rating: 2
That's exactly what it is. My old iPhone 3G just collects dust. I've already turned 3 friends to Android over iPhone. Partially due to AT&T's craptastic network and the other part due to Jobs' iron fist.

I've got the leaked Android 2.2 on my Droid now. iPhone 4G can suck it. JIT and Flash 10.1 ftmfw!


RE: That's a surprise!
By Anubis on 6/7/2010 9:05:54 AM , Rating: 3
quote:
80 percent of iPhone users plan on buying another iPhone (only 7 percent plan to switch to Android).


that's really a pointless statement. i'm sure 80% (or whatever) of current android users plan on getting another android phone when them upgrade and a small % plan on swapping


RE: That's a surprise!
By InvertMe on 6/7/2010 12:02:03 PM , Rating: 2
quote:
by Anubis on June 7, 2010 at 9:05 AM quote: 80 percent of iPhone users plan on buying another iPhone (only 7 percent plan to switch to Android). that's really a pointless statement. i'm sure 80% (or whatever) of current android users plan on getting another android phone when them upgrade and a small % plan on swapping


It's not really pointless if you quoted everything after where you stopped. I am sure most if not all Android users know about Apple, MS, RIM and whatever else is out there.

With that knowledge they still opted not to buy an Apple product.

That information is far from pointless.


RE: That's a surprise!
By Jeffk464 on 6/7/2010 12:19:17 PM , Rating: 2
Nope as a HTC incredible owner, I will probably go with whatever the best option is in two years. Even if this option is winmo7, who knows. Brand loyalty is for suckers.


RE: That's a surprise!
By judasmachine on 6/7/2010 2:15:36 PM , Rating: 2
I'm a rooted Android guy, but if the iPhone works for people, then good. Most people don't really care about the things us geeks do, and as you said the less time spent worrying about what device to get, the better.


RE: That's a surprise!
By Aloonatic on 6/8/2010 5:53:28 AM , Rating: 2
Have to agree. People are happy to pay for the ease of use and shiny/slickness. Why shouldn't they be? People value different things/features more than others and don't want the hassle that some devices can have. I don't think that the sense of empowerment that the iPhone bought to non-geeks should be underestimated too, as well as the sense of freedom that the iPhone gave people who don't want to know too much, just get a device that works, all of which make people pretty loyal, and emotionally attached to the product/brand.

One other thing that Apple still has is the support that they have with their "apps". There are a lot of companies that have an iPhone app for this and that, stores/shops, banks, BBC iPlayer (i think, coming to Android soon tho) etc. As it was essentially the first (forgive me for ignoring MS and Nokia's offerings that have probably been around for longer, as well as others that I, and most other people, don't know about) and they are still the biggest market, so they are going to be the first place that a lot of companies and developers go to. I'd love ot be able to get the official F1 app for my HTC Desire, but sadly all I can get is an unofficial, fan-made app, which displays the official timing screens, but that's it.

There are a fair few reasons for sticking with Apple once you are on board and are happy, not so many to change. So why shouldn't people be happy to stay with what they know? The alternatives are not so massively superior to make it a stupid decision.

Apple might not be for me, probably not for most people here either, but for "the masses" the iPhone is a great devices. Kudos.


"Folks that want porn can buy an Android phone." -- Steve Jobs














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