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AT&T says that the new plans are "right-sized" for its customers

AT&T is making some big changes to the way it charges for data usage with its smartphones. Verizon CEO Lowell McAdam gave us a hint of these upcoming changes for its own 4G service last week (and AT&T has mentioned it before), but AT&T is now implementing them across the board on its current 3G network.

AT&T is replacing its current $30/month unlimited data plan with DataPlus and DataPro. DataPlus will give users access to 200MB of data a month for only $15/month. If customers go over the 200MB cap, they will be charged $15 for another 200MB of data instead of the currently outrageous per/MB overage charges.

The new top-ranging data plan is called DataPro and gives users a monthly cap of 2GB for $25/month. Once customers fly past their monthly cap, AT&T will charge an additional $10 for another gigabyte of data. For example, if a customer uses 2.01GB of data, you'll be charged $35.

For those that only use relatively small amounts of data, but see a spike in usage for some reason, AT&T makes it easy to switch between the DataPlus and DataPro plans. If you start off with the DataPlus plan during the month and see that you are starting to exceed your monthly allotment, you can switch to DataPro at any time and have the charge pro-rated or have it apply retroactively to start of your currently active billing cycle.

As for you future iPad owners out there, the $30 unlimited data plan is also getting axed and replaced with the $25 DataPro package.

Now before all of AT&T's current customers start panicking, AT&T is grandfathering in customers already on the current $30 unlimited data plan. If you would like to keep using as much data as you want, don't change a thing and go about your business as usual. You can switch to the DataPlus or DataPro at any time, but you'll likely lose the ability to ever go back to the unlimited data plan.

For its part, AT&T feels that these new plans are better for customers because 65 percent use less than 200MB/month and 98 percent use less than 2GB/month making the lower pricing more palatable.

“AT&T helps mobilize everything on the Internet – your favorite web sites, TV shows, music, games and social networks. Virtually everything previously done while sitting at a computer can now be done on the go,” said Ralph de la Vega, president and CEO, AT&T Mobility and Consumer Markets. “To give more people the opportunity to experience these benefits, we’re breaking free from the traditional ‘one-size-fits-all’ pricing model and making the mobile Internet more affordable to a greater number of people.”

All of the new changes go into effect June 7.

On a final note, AT&T has also announced that iPhone users will gain access to tethering with the release of iPhone OS 4.0. It will be available to DataPro subscribers for an additional $20/month. In a cruel twist, it appears that the only way to legally obtain tethering is to go with the DataPro plan – so if you're currently on an unlimited plan (which lends itself nicely to tethering) you'll have to switch to the inferior DataPro plan and never look back.



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RE: Deep pockets
By Uncle on 6/2/2010 12:24:06 PM , Rating: 4
Wow, have I got this straight, 2% of their customers can put the giant AT&T out to pasture by taxing their system to death.That would be the last company I would want to hook up with. Secondly the PR is at work here. When was the last time you can remember a company giving their customers a good deal. Bean counters don't get hired to give customers deals their hired to make sure the shareholders get the best pay back. No company gives consumers a deal if it hits their bottom line. So wheres the real deal here.


RE: Deep pockets
By hr824 on 6/2/2010 3:22:37 PM , Rating: 5
Man I miss the days where people were outraged when ATT made 600 million in 1 year. Now there making 2 to 4 BILLION A QUATER!! and that just isn't enough.

I don't understand how I can get electricity to my house for less then my cell phone bill. Considering the massive cost to get fuel out of the ground transport it to power plant and maintain them. There is also the cost of maintain all the towers, poles, and millions of miles of wire where a percentage of that gets destroyed by mother nature and has to be repaired and sometimes rebuilt year after year.

How is it possible that unmanned cell towers that can serve 200k calls at a time and only require maintenance, where data is 10 cents a gig (last time I checked), cost more then my power bill? I have 2 lines one smart phone and 1 basic phone with text messaging. BTW before my wife had a texting plan we paid 20 cents a message which is 1600 dollars a MEGABYTE!!! with a text plan it's still 32 dollars A MEGABYTE. That's not business that's theft plain and simple.

We are being raped with ice picks and baseball bats and we just take it. Lower cost to the consumer is supposed to be one of the benefits of a free market system. Clearly something is wrong here.


RE: Deep pockets
By afkrotch on 6/2/2010 8:47:29 PM , Rating: 2
quote:
Man I miss the days where people were outraged when ATT made 600 million in 1 year. Now there making 2 to 4 BILLION A QUATER!! and that just isn't enough.


Let's not forget the $18-19 billion they plan to spend to upgrade their network this year. I'm sure they'll spend near the same the next year.

Ya, god forbid they make some kind of profit.


"If a man really wants to make a million dollars, the best way would be to start his own religion." -- Scientology founder L. Ron. Hubbard














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