Convenience just a phone swipe away. How would you like to use your phone as your train fare card or a discount card at a local attraction?
Nokia along with Royal Philips Electronics, Vodafone and the Rhein-Main-Verkehrsverbund (RMV), the regional public transport authority for the Frankfurt Rhine-Main Region in
Germany,
announced that Near Field Communication (NFC) technology will be deployed in a
commercial environment. This comes on the heels of a successful ten-month field
test.
Nokia 3220 phones with integrated NFC technology will be used as
electronic bus tickets and act as discount cards for retail outlets and
attractions. All 95,000 residents of the City of Hanau, Germany will enjoy the
ease and convenience of NFC for mobile ticketing in public transportation by a
simple swipe of their phone. This feature will also enable mobile phones to
receive discounts at RMV's 14 selected retail partners in the area including
restaurants, shops and local attractions.
Since most people carry their phones with them everywhere
they go, this idea of incorporating services offers great value and convenience
to users. Initial testing of the NFC enabled Nokia 3220 mobile phones by Hanau’s residents has shown positive results with 90% of the trial participants finding
this to be a positive, convenient system worth continuing. Success with this
can prompt other similar ideas and offerings.
With RFIDs in passports and credit cards, it really does not seem too far fetched that one day your cell phone will become your wallet.
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