 Apple CEO Steve Jobs holding an iPad (Source: Newscom)
Apple's tablet is much hotter than it's traditional computer offerings
While
the iPad and Macs may be pretty close in terms
of temperature (hot),
in terms of popularity, the iPad is reportedly substantially
surpassing its more traditional companion. Hot off reports that
the iPad Wi-Fi version hit sales in excess
of 1 million units in under a month, analyst Mike Abramsky
of RBC Capital
Markets bumped his estimate of 2010 iPad sales from 5
million to 8 million.
The bullish new estimate comes amid
Abramsky's claim that the iPad is selling about 200,000 iPads a week,
versus 110,000 Macs a week. Based on first quarter 2010 Apple
sales figures, the iPhone may still hold an edge over the iPad, as it
is estimated to be selling around 245,000 units a week.
The
iPad may be cannibalizing iPod or Mac sales to a small extent, but
according to recent surveys most buyers look at it as fulfilling a
different personal electronics role. According to a recent
survey by UBS analyst Maynard Um, most iPad buyers don't
look at the device as a replacement for their Mac or PC.
Some
analysts are predicting a "halo effect", as with Apple's
past introductions of new products like the iPod or iPhone. The
idea here is that increased iPad sales will actually fuel sales of
other Apple products like Macs or iPhones by creating new
fans.
Apple is coming off a couple of strong quarters, in
which posted massive
profits. Its 3G enabled iPad launched in the U.S. in late
April and will launch internationally at the end of this month.
The international launch of the 3G version was delayed because of
shortages in the U.S.
If there's one cloud in Apple's sunny
sky, it's the brewing storm of tablets from the likes of Google
(using Android
or Chrome OS) and HP (using
webOS from the recently
acquired Palm). With Android having just passed Apple
in smart phone sales, Apple has to be more than a little worried
about how its going to be able to maintain its early lead, this time
around.
"We shipped it on Saturday. Then on Sunday, we rested." -- Steve Jobs on the iPad launch
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