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Print 8 comment(s) - last by corduroygt.. on May 22 at 9:42 AM

Google will now go head-to-head with Apple's iAd platform

Although Google's acquisition of AdMob seemed at times to be hitting a few roadblocks with the Federal Trade Commission (FTC), the government body today agreed to approve the deal.

During its investigation of the deal, the FTC determined that Apple's entry into the market with iAd for the iPhone, iPod touch, and iPad will give Google mobile counterparts some healthy competition.

“As a result of Apple’s entry (into the market), AdMob’s success to date on the iPhone platform is unlikely to be an accurate predictor of AdMob’s competitive significance going forward, whether AdMob is owned by Google or not,” said the FTC in a statement.

"The decision is great news for the mobile advertising ecosystem as a whole," said Google VP of Product Management Susan Wojcicki. "This was reflected in the widespread industry support for our acquisition."

As mobile phone usage increases, growth in mobile advertising is only going to accelerate. This benefits mobile developers and publishers who will get better advertising solutions, marketers who will find new ways to reach consumers, and users who will get better ads and more free content."

With the FTC's seal of approval, Google can feel free to spread its ad platform to the Android smartphone operating system and the upcoming Android-based Google TV platform for the living room.

Google originally announced the $750 million AdMob deal back in November 2009.



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RE: Ad blocking apps.
By Shatbot on 5/21/2010 11:36:14 PM , Rating: 0
quote:
Apps that remove ads from other apps will be among the most popular on Android Market. Ad blockers are already the most popular extensions for Google Chrome.


I doubt that the normal user population knows how to do this. I've never bought anything from an ad online. I even find it hard to believe that other people do, when searching on Google anything in the light yellow ad format is like a blind spot for me.

Thank god other people pay for the internet!

Just look at the awful ads on Daily Tech. Horrible. The ones that pop up on the text are a fucking nightmare. I'm just casually reading some tech news when; BAM!!!!
A MASSIVE sales pitch gets rammed in my face mid-sentence . Moving the cursor is like navigating a minefield. It's hilarious!

"I'll keep my money for nothing an' the clicks for free."


RE: Ad blocking apps.
By Shatbot on 5/22/2010 3:02:43 AM , Rating: 2
Haha after the down rate I thought I'd have a look at the "pop up" ad - it's not an ad but links to other stories! After all this time I'd been so put off by the pop up I didn't even know what it was for.

Who ever thought up that needs a bullet.


RE: Ad blocking apps.
By corduroygt on 5/22/2010 9:42:38 AM , Rating: 2
There are two types of links on DT, one is the regular links to other stories or websites, and the other is the Vibrant ads that are highlighted green. You can use Firefox and Adblock Plus to get rid of the Vibrant ads.


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