Print 8 comment(s) - last by corduroygt.. on May 22 at 9:42 AM

Google will now go head-to-head with Apple's iAd platform

Although Google's acquisition of AdMob seemed at times to be hitting a few roadblocks with the Federal Trade Commission (FTC), the government body today agreed to approve the deal.

During its investigation of the deal, the FTC determined that Apple's entry into the market with iAd for the iPhone, iPod touch, and iPad will give Google mobile counterparts some healthy competition.

“As a result of Apple’s entry (into the market), AdMob’s success to date on the iPhone platform is unlikely to be an accurate predictor of AdMob’s competitive significance going forward, whether AdMob is owned by Google or not,” said the FTC in a statement.

"The decision is great news for the mobile advertising ecosystem as a whole," said Google VP of Product Management Susan Wojcicki. "This was reflected in the widespread industry support for our acquisition."

As mobile phone usage increases, growth in mobile advertising is only going to accelerate. This benefits mobile developers and publishers who will get better advertising solutions, marketers who will find new ways to reach consumers, and users who will get better ads and more free content."

With the FTC's seal of approval, Google can feel free to spread its ad platform to the Android smartphone operating system and the upcoming Android-based Google TV platform for the living room.

Google originally announced the $750 million AdMob deal back in November 2009.

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Ad blocking apps.
By reader1 on 5/21/2010 3:21:17 PM , Rating: -1
Apps that remove ads from other apps will be among the most popular on Android Market. Ad blockers are already the most popular extensions for Google Chrome.

Google will have to scrap Android and start over with a closed platform, just like Microsoft did with WP7.

People always sacrifice freedom for money and security. Freedom is worthless.

RE: Ad blocking apps.
By quiksilvr on 5/21/2010 4:00:36 PM , Rating: 2
What the hell are you rambling on about?

Anyways, Google's expertise in showing ads on sites is actually very impressive. If you saw the Keynote, the ads were mainly textual and completely unobtrusive.

RE: Ad blocking apps.
By boobo on 5/21/2010 4:52:42 PM , Rating: 2
Even if they got to the crazily unlikely point of starting over with a closed platform, they can't scrap Android. All phone manufacturers already have the source.

RE: Ad blocking apps.
By Shatbot on 5/21/10, Rating: 0
RE: Ad blocking apps.
By Shatbot on 5/22/2010 3:02:43 AM , Rating: 2
Haha after the down rate I thought I'd have a look at the "pop up" ad - it's not an ad but links to other stories! After all this time I'd been so put off by the pop up I didn't even know what it was for.

Who ever thought up that needs a bullet.

RE: Ad blocking apps.
By corduroygt on 5/22/2010 9:42:38 AM , Rating: 2
There are two types of links on DT, one is the regular links to other stories or websites, and the other is the Vibrant ads that are highlighted green. You can use Firefox and Adblock Plus to get rid of the Vibrant ads.

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