backtop


Print 90 comment(s) - last by Zoomer.. on May 25 at 12:30 AM


Ubisoft is on a secret mission to assassinate their customers' wallets with used game fees.  (Source: Ubisoft)
And retailer Gamestop is perfectly fine with it; they say they don't care if customers are charged more

One hot current debate in the video game industry is the topic of used games.  While this may seem surprising as used game sales -- both private and commercial – have been around for years, video game makers are now turning on the time honored practice, looking to make some extra money.  Some developers have said used games are worse than piracy.

Electronic Arts unveiled a controversial plan earlier this month to lock players out of online content in used games unless they paid a $10 fee.  Now Ubisoft CFO Alain Martinez CEO comments, "Regarding ... monetizing used games or downloadable content … most of the games that we will release next year will have downloadable content available from the start.  We are looking very carefully at what is being done by EA regarding what we call the '$10 solution,' and we will probably follow that line at sometime in the future."

With Ubisoft, publisher of the best-selling 
Assasin's Creed and Splinter Cell franchises on board, many think the industry could shift as a whole to charging users anywhere from $5-$20 extra on used titles, on top of the $10-$40 they already pay for the game itself.  Publishers are also looking to use a transition to digital downloads to make customers less able to sell titles in the first place.

Some customers are circumventing these restrictions by creating one time accounts on services such as Valve's Steam and selling them to effectively sell the game.  This technique is less effective on consoles like the Xbox 360, though, where month billing is attached to your account.

GameStop's Paul Raines praised EA and Ubisoft's decision to charge customers more.  He states, "We support the creation of added downloadable content for popular franchises, as we see that as extending the life of titles and broadening the base of game players.  We do not anticipate an impact to our used margins due to this program. The amount of used game buyers currently playing online is low, and as it grows, our proprietary models will manage trade and sale pricing to reach margin goals."

He adds, "Lastly, we believe that the online pass process will allow publishers to better leverage their IP content through DLC sales to both used players and new game buyers."

GameStop owns IP related to an online billing and content delivery system for used titles.  The company posted record sales in the first quarter of 2010.

While game companies have vowed to utilize the new used game markups to provide "extra content" to the customer, they have provided no hint to what that content might be or if it even exists at all.



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

RE: Heh...
By derricker on 5/22/2010 6:29:52 PM , Rating: 3
If you are a legitamate customer there's hardly anything you have to deal with.

No, on the contrary, as a legit user I have to deal with all the crap they care to throw in my face.

Now if you want to make illegal copies, illegally share it, illegally sell it, buy it in a way that get around paying the company for their property or anything else that breaks copyright and intellectual property laws then yea you will run into some problems.


daaaaa!!! wrong again!!! it's so much easier to use an illegal copy of whatever media you can think of.

There's a large difference between a car and an intellectual property.


Some would like to make the rest of the world believe so, the fact is, there is none.

When "legitimate" customers complain about things only pirates deal with then I can't help but laugh.

Well, when you care to crawl from under the rock you have been living for the past 20 years or so, maybe you will notices that legit user complain because pirates don't have to deal with a single thing.

And you're not going to stop gaming. Stop being melodramatic.

No, he won't, companies will, stop being so melodramatic.


"A politician stumbles over himself... Then they pick it out. They edit it. He runs the clip, and then he makes a funny face, and the whole audience has a Pavlovian response." -- Joe Scarborough on John Stewart over Jim Cramer














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki