We brought you news just
over two months ago that Google was working on yet another
project: Google TV. The early reports suggested that Google TV would
be made up of a set-top box featuring Intel hardware and that Sony
would be a partner in the project.
Well, today Google TV is now official.
Like many consumer electronics platforms coming out of Google these
days, Google TV is based on the Android platform. Google TV devices
will use an Intel Atom CE4100 system-on-a-chip processor and can be
used with any cable or satellite provider (Google is partnering with
DISH Network though for the launch of Google TV).
Consumers will either be able to
purchase a separate Google TV set-top box or a brand new TV that
comes already equipped with Google TV technology.
Being that Google TV runs the Android
operating system, it will have a full Chrome internet browser to surf
the web on your 60" LED TV (naturally) along with support for
Flash 10.1. Google TV will also support Amazon Video on Demand,
YouTube, and Netflix. In addition, like smartphones running Android,
Google TV will have access to the Android Marketplace and all the
apps that come with it (specifically tailored for a large-screen
Official Google Blog has this to say about the navigation and
search features of the new platform:
Google TV uses
search to give you an easy and fast way to navigate to television
channels, websites, apps, shows and movies. For example, already know
the channel or program you want to watch? Just type in the name and
you’re there. Want to check out that funny YouTube video on your
48” flat screen? It’s just a quick search away. If you know what
you want to watch, but you’re not sure where to find it, just type
in what you’re looking for and Google TV will help you find it on
the web or on one of your many TV channels. If you’d rather browse
than search, you can use your standard program guide, your DVR or the
Google TV home screen, which provides quick access to all of your
favorite entertainment so you’re always within reach of the content
you love most.
Currently, Google has Sony -- with its
"Sony Internet TV" coming this fall -- and Logitech signed
as partners on the project, but we're sure that a whole slew of other
third-parties will be lining up to lend Google a hand.
“I am delighted to announce the
unique alignment of Google’s rapidly growing, open source Android
platform with Sony’s unparalleled expertise in the field of TV
design and technology," said Howard Stringer, Chairman,
President and CEO, Sony Corporation. "The addition of ‘Sony
Internet TV’ will further bolster Sony’s comprehensive TV lineup
and will fuse new levels of enjoyment and interactivity into the TV
“We committed to Google TV early on
because it aligns with our strategy to support open platforms that
enable new immersive experiences in the digital living room,"
added Gerald Quindlen, President and CEO of Logitech. "While
Google TV enables seamless discovery of all your content, Logitech
enables seamless control over how you experience that content. We
look forward to continued collaboration with Google and the developer
community to create new Google TV experiences that have yet to be
You can check out a short video on what
Google TV can do here.
You can also sign
up here to get more info on Google TV.