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Fiesta will be rated at 29/40 city/highway

Ford has been hyping its Fiesta subcompact for quite some time now. The American auto giant has been previewing European versions of the vehicle across the country for the past year and has blitzed the airwaves with Fiesta "commercials" during American Idol.

Now with production having kicked off in Mexico, Ford is proud to announced that its latest vehicle is EPA certified for up to 29 mpg in the city and an impressive 40 mpg on the highway. That 40 mpg number is for a Fiesta equipped with the 6-speed, PowerShift semi-automatic transmission. Ford has touted the 40 mpg figure before as a preliminary estimate, but now the numbers are official.

For those that like to row their own gears, mileage isn't quite as impressive. Fiestas equipped with a manual transmission will only get 28 mpg in the city and 37 mpg on the highway.

For comparison, the most efficient versions of the Honda Fit and Toyota Yaris are rated at 28/35 (city/highway) and 28/36 respectively.

"The new Fiesta is yet another car in Ford's lineup that delivers class-leading fuel economy," said Barb Samardzich, vice president, Global Powertrain Engineering. "From Super Duty to Fusion Hybrid and the new Mustang V-6, Ford is committed to fuel economy leadership with every new vehicle it introduces in all segments."

"We worked hard to deliver the class-leading fuel economy Ford is becoming synonymous for," said Fiesta chief nameplate engineer Steve Pintar. "To be the only vehicle in the segment to deliver 40 mpg is something we feel consumers will appreciate."

Pricing for the Fiesta starts at $13,320 for the base sedan and creeps all the way up to $18,190 for an SES hatchback equipped with the PowerShift transmission. All versions of the Fiesta are powered by a 1.6-liter four-cylinder engine that provides 120 hp and generates 109 lb-ft of torque.

The current four-cylinder engine is expected to be replaced shortly with a three-cylinder EcoBoost engine which should further increase fuel economy both in the city and on the highway.



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RE: The EU Fiesta diesel version gets 60mpg!!!!
By Spivonious on 5/17/2010 9:36:43 AM , Rating: 2
Diesel will never catch on here.

#1. Taxes on diesel fuel make it more expensive than gasoline.

#2. Not every gas station has a diesel pump, and those that do often have one or two versus the 5-10 gasoline pumps.

#3. Diesel has stigma of being loud and smelly.


RE: The EU Fiesta diesel version gets 60mpg!!!!
By sebmel on 5/17/2010 11:53:48 AM , Rating: 3
Actually, it just depends on fuel price. The public in Europe had the same impression, 20 years ago. Now 70% of all BMWs sold in Europe are diesel. And take a look at VW Jetta sales in the US and Canada. The demand is there. Your comments about price and availability are correct, though.


By Mojo the Monkey on 5/17/2010 2:03:45 PM , Rating: 3
But I still notice, and dont like, the smell.


By knutjb on 5/17/2010 3:48:09 PM , Rating: 2
You all don't understand the US diesel fuel market. In the US the railroad is the single largest consumer of diesel in the world. Then the airlines, jet fuel is from the same part of the barrel. Then over road truckers. There is little left for cars. In Europe they don't have the same industrial/commercial demands.

When demand goes up in a better economy availability for cars is reduced and its cost goes up. Diesel then loses its cost effectiveness over gasoline in cars.


By Hiawa23 on 5/17/2010 7:09:43 PM , Rating: 2
I am sorry, I would never buy a car that runs on diesel. I think car manufacturers should atleast offer diesel to those who want it in the States.


RE: The EU Fiesta diesel version gets 60mpg!!!!
By chick0n on 5/17/2010 5:16:33 PM , Rating: 2
#1. Not in my area. Diesel cost about the same as "mid-Grade" gasoline.

#2. That might be true, but since there are much less Diesel cars/trucks. why do they need more pumps? I almost always find those Diesel pumps to be "empty" (no one use it)

#3. You think this is 1960 ? Welcome to 2010 !


By Alexstarfire on 5/17/2010 11:25:54 PM , Rating: 2
1. Which supports his claim for being more expensive than regular unleaded. In Europe diesel is usually cheaper than any type of gasoline/petrol.

2. I think the point flew way over your head. If we started selling a lot of diesel cars we would start having lines at these pumps. Not that we can't add more, just that we'd have to switch. Could be quick and easy, but it may not be. I don't know enough to make that call.

3. He didn't say HE believed that, just that that is what in generally believed. You are right that it is NOT that way now, but he is also right to say that most people still believe it is. It's completely understandable seeing as how many crappy ass buses we have running around.


RE: The EU Fiesta diesel version gets 60mpg!!!!
By Jeffk464 on 5/17/2010 10:46:35 PM , Rating: 1
Diesel wont catch on because honda failed to deliver on their promising clean diesel engine for the honda accord. :(


By Jeffk464 on 5/17/2010 10:54:55 PM , Rating: 1
I cried for about a week when honda made that announcement.


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