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Fiesta will be rated at 29/40 city/highway

Ford has been hyping its Fiesta subcompact for quite some time now. The American auto giant has been previewing European versions of the vehicle across the country for the past year and has blitzed the airwaves with Fiesta "commercials" during American Idol.

Now with production having kicked off in Mexico, Ford is proud to announced that its latest vehicle is EPA certified for up to 29 mpg in the city and an impressive 40 mpg on the highway. That 40 mpg number is for a Fiesta equipped with the 6-speed, PowerShift semi-automatic transmission. Ford has touted the 40 mpg figure before as a preliminary estimate, but now the numbers are official.

For those that like to row their own gears, mileage isn't quite as impressive. Fiestas equipped with a manual transmission will only get 28 mpg in the city and 37 mpg on the highway.

For comparison, the most efficient versions of the Honda Fit and Toyota Yaris are rated at 28/35 (city/highway) and 28/36 respectively.

"The new Fiesta is yet another car in Ford's lineup that delivers class-leading fuel economy," said Barb Samardzich, vice president, Global Powertrain Engineering. "From Super Duty to Fusion Hybrid and the new Mustang V-6, Ford is committed to fuel economy leadership with every new vehicle it introduces in all segments."

"We worked hard to deliver the class-leading fuel economy Ford is becoming synonymous for," said Fiesta chief nameplate engineer Steve Pintar. "To be the only vehicle in the segment to deliver 40 mpg is something we feel consumers will appreciate."

Pricing for the Fiesta starts at $13,320 for the base sedan and creeps all the way up to $18,190 for an SES hatchback equipped with the PowerShift transmission. All versions of the Fiesta are powered by a 1.6-liter four-cylinder engine that provides 120 hp and generates 109 lb-ft of torque.

The current four-cylinder engine is expected to be replaced shortly with a three-cylinder EcoBoost engine which should further increase fuel economy both in the city and on the highway.

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Probably will get more MPG
By stlrenegade on 5/17/2010 9:22:48 AM , Rating: 2
I have an 09 Fit and the MPGs for that were 27city/33hwy. I regularly get 38-42 on the highway, so the Fiesta might actually get more when real world use kicks in. Should be interesting. It looks like a fun car.

RE: Probably will get more MPG
By sviola on 5/17/2010 10:05:04 AM , Rating: 1
And it is. I have the hatch version here in Brazil, and it is a very nice car to drive, not mentioning the finishing which is very nice as well.

RE: Probably will get more MPG
By sebmel on 5/17/2010 11:50:06 AM , Rating: 2
If you live in Brazil then you do not drive the model they are talking about here.

Thanks to your terrible government you pay 55% tax on a new car for a model that is usually about 5 or 6 years out of date. Added to that the car will be completely stripped of even basic safety features, as simple as a heated rear window and a radio.

All cars in Brazil are from 2 to four times their cost in the US when new, and usually between 10 and 30 times more secondhand.

If you are driving a Fiesta then the best you will have is the model sold in Europe 2 years ago... but with a cheaper interior and all the safety features stripped out unless you added them as incredibly expensive optional extras. In Brazil even an antenna is an optional extra... hell, even the wiring for the antenna is! Ford recently announced they are going to face-lift this old model, just for the ripped off public of Brazil... just like the face-lifted Ka, just for Brazil.

One thing you can be proud of is that for many years the car industry was surviving only because of how much they were ripping of the Brazilian public. So the world has Brazilians to thank for the fact that GM is still alive, albeit on life support.

How do I know? I'm a fellow victim. Tudo bem , amigo.

RE: Probably will get more MPG
By Kurz on 5/17/2010 1:22:57 PM , Rating: 2
Eu Sabe tambien...
Lol I wish I could write in Portugese. Alas I can only speak.

RE: Probably will get more MPG
By afkrotch on 5/18/2010 2:47:17 AM , Rating: 2
Well, even the EU models sport less safety features as those models in the states. The biggest is the glass and safety bars inside the doors.

I don't know how Ford works out though, as I know GM cars in the states and EU, use DoT approved glass. Just no safety bars in the doors.

My Opel Tigra used DoT approved glass. Go figured that one out. A car that isn't even sold in the states and I don't even think it shares that windshield design with any other car.

"If a man really wants to make a million dollars, the best way would be to start his own religion." -- Scientology founder L. Ron. Hubbard

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