backtop


Print 34 comment(s) - last by MojoMan.. on May 17 at 8:59 AM


Google admits that its Nexus One is a bit of a failure, so it's revamping its sales strategy.
Google's favored Android child isn't living up to its potential

Google's Nexus One looked to follow in the success of Motorola's Droid (Milestone) Android smartphone.  It brought slightly improved hardware (courtesy of hardware partner HTC), special software attention from Google, and the possibility of picking from a variety of carriers.

Sales of the Nexus One were conducted exclusively through a new web store – and sales weren't very good.  In fact, Google as of March was estimated to have moved a mere 135,000 units in the three months since its January launch.

Now, as potentially superior competitors like the HTC Incredible (Verizon) and HTC EVO 4G (Sprint) storm the market, Google admits that choosing to sell the phone online was a mistake.  In a blog post, Google writes:

But, as with every innovation, some parts worked better than others. While the global adoption of the Android platform has exceeded our expectations, the web store has not. It’s remained a niche channel for early adopters, but it’s clear that many customers like a hands-on experience before buying a phone, and they also want a wide range of service plans to chose from. 

Google says that as a result of this realization, it will be phasing out the web store and trying to get retailers to sell the phone, which is currently available for AT&T and T-Mobile in the U.S.

Sprint announced on May 10 that it would not be carrying the Nexus One, despite earlier announcements that it 
would be carrying the device.  Along with Verizon's announcement that the phone is not coming to its network, it looks like the possibility of a CDMA Nexus One release may be dead.

No retailers have been announced yet, but likely candidates include Best Buy and Walmart.  Walmart back in January accidentally posted the phone on their site, but then stated that they had no plans to sell it.  

Despite the Nexus One's disappointing sales, the phone does have some fans.  Linux founder Linus Torvalds loves the phone and says that its the first smartphone he finds to be tolerable.  Hardware-wise it might not be 
the best, but it's still one of the best Android handsets on the market.



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

Rather unfortunate...
By wuZheng on 5/14/2010 6:40:49 PM , Rating: 2
Google was on to something by proposing that maybe consumers should choose the device first, then choose their desired service. I guess this doesn't fly too well with the carriers that have been working on the ancient concept of using unique handsets as an incentive to become a subscriber. That business model is old and totally not suitable in an environment where the consumer theoretically has almost unlimited choice in handset selection, but is artificially constrained by this mass collusion of almost every North American provider.

I wonder if anybody else will be brave enough to try this idea again sometime in the future?

On a lighter note... I have a pre-carrier-distributed Nexus One, I'm going to believe that it is now a collector's item.




"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997














botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki