Print 34 comment(s) - last by MojoMan.. on May 17 at 8:59 AM

Google admits that its Nexus One is a bit of a failure, so it's revamping its sales strategy.
Google's favored Android child isn't living up to its potential

Google's Nexus One looked to follow in the success of Motorola's Droid (Milestone) Android smartphone.  It brought slightly improved hardware (courtesy of hardware partner HTC), special software attention from Google, and the possibility of picking from a variety of carriers.

Sales of the Nexus One were conducted exclusively through a new web store – and sales weren't very good.  In fact, Google as of March was estimated to have moved a mere 135,000 units in the three months since its January launch.

Now, as potentially superior competitors like the HTC Incredible (Verizon) and HTC EVO 4G (Sprint) storm the market, Google admits that choosing to sell the phone online was a mistake.  In a blog post, Google writes:

But, as with every innovation, some parts worked better than others. While the global adoption of the Android platform has exceeded our expectations, the web store has not. It’s remained a niche channel for early adopters, but it’s clear that many customers like a hands-on experience before buying a phone, and they also want a wide range of service plans to chose from. 

Google says that as a result of this realization, it will be phasing out the web store and trying to get retailers to sell the phone, which is currently available for AT&T and T-Mobile in the U.S.

Sprint announced on May 10 that it would not be carrying the Nexus One, despite earlier announcements that it 
would be carrying the device.  Along with Verizon's announcement that the phone is not coming to its network, it looks like the possibility of a CDMA Nexus One release may be dead.

No retailers have been announced yet, but likely candidates include Best Buy and Walmart.  Walmart back in January accidentally posted the phone on their site, but then stated that they had no plans to sell it.  

Despite the Nexus One's disappointing sales, the phone does have some fans.  Linux founder Linus Torvalds loves the phone and says that its the first smartphone he finds to be tolerable.  Hardware-wise it might not be 
the best, but it's still one of the best Android handsets on the market.

Comments     Threshold

This article is over a month old, voting and posting comments is disabled

By Navier on 5/14/2010 3:46:44 PM , Rating: 4
Having the option to buy an unlocked phone is not what stopped me from using the website to purchase the phone, it is the lack of a hands on experience. If the NexusOne was also available in retail store I could check it out and then purchase it online if it offered some intensive... such as price. Otherwise why give up the brick and mortar easy return ability?

Also having more than one carrier subsidizing the pricing would of helped those of us not on T-Mobile. They should not have released it until they had all major carriers on board.

By weskurtz0081 on 5/14/2010 4:42:17 PM , Rating: 4
There's nothing immoral about looking at something in a store and then buying it online. Maybe the stores need to change their business model to meet the consumer, rather than consumers changing behavior to meet the business model.

By freeagle on 5/14/2010 7:13:09 PM , Rating: 4
Dude, don't ever run a store. Stores are here for customers, not customers for stores. Despite the indication that the average person is... simple, he will always try to find a way to spend less and get more. It's nature given, everything works that way

By bigboxes on 5/14/2010 10:35:05 PM , Rating: 2
You are one big nutjob. Seriously, what gives you the right to tell me that I can't look at a product in a store and then purchase the product at the cheapest price, whether that be online or another b&m competitor? What, are you a communist? As for the ads I don't see any ads. If that bothers you then by all means please sign up for extra spam and take my share. Your sense outrage is totally out of whack. What is wrong with YOUR values?

By Bateluer on 5/14/2010 11:03:58 PM , Rating: 3
Your posts read like they were written by a teenage child.

I routinely look at merchandise in stores only to buy online later. There is nothing wrong with consumers going where they get the best deal. If the B&M store employees treat me well, answer my questions, are friendly, etc, there's a good chance that I may purchase the merchandise there. But its my choice, there's nothing sleazy about it.

I'm not sure you have a grasp on economics and capitalism.

By Quadrillity on 5/15/2010 9:42:52 PM , Rating: 2
I'm not sure you have a grasp on economics and capitalism.

So I guess he's right on par with Obama, his administration, and most of the wall street executives right? haha

By semiconshawn on 5/16/2010 12:15:12 AM , Rating: 1
Dont drink and post.

By MojoMan on 5/17/2010 8:59:11 AM , Rating: 2
My thoughts exactly. This dude is drunk or high. Move along folks... Pay no attention to the troll.

"We basically took a look at this situation and said, this is bullshit." -- Newegg Chief Legal Officer Lee Cheng's take on patent troll Soverain

Latest Headlines
Inspiron Laptops & 2-in-1 PCs
September 25, 2016, 9:00 AM
The Samsung Galaxy S7
September 14, 2016, 6:00 AM
Apple Watch 2 – Coming September 7th
September 3, 2016, 6:30 AM
Apple says “See you on the 7th.”
September 1, 2016, 6:30 AM

Most Popular Articles5 Cases for iPhone 7 and 7 iPhone Plus
September 18, 2016, 10:08 AM
Laptop or Tablet - Which Do You Prefer?
September 20, 2016, 6:32 AM
Update: Samsung Exchange Program Now in Progress
September 20, 2016, 5:30 AM
Smartphone Screen Protectors – What To Look For
September 21, 2016, 9:33 AM
Walmart may get "Robot Shopping Carts?"
September 17, 2016, 6:01 AM

Copyright 2016 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki