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Apple isn't buying NPD's sales analysis

Yesterday, DailyTech reported on the news that the plethora of Android-based smartphones on the market have finally jumped ahead of Apple's iPhone in the United States. The numbers pegged Android's market share at 28 percent while smartphones running iPhone OS were a bit further back at 21 percent.

We never expected Apple to respond to NPD's numbers -- the company is usually "above" such responses and marches to its own drumbeat. However, the news picked up steam all across the internet yesterday and Apple felt the need to respond.

Apple spokeswoman Natalie Harrison gave a statement to John Paczkowski which he posted on his Digital Daily blog:

This is a very limited report on 150,000 US consumers responding to an online survey and does not account for the more than 85 million iPhone and iPod touch customers worldwide. IDC figures show that iPhone has 16.1 percent of the smartphone market and growing, far outselling Android on a worldwide basis. We had a record quarter with iPhone sales growing by 131 percent and with our new iPhone OS 4.0 software coming this summer, we see no signs of the competition catching up anytime soon.

Paczkowski makes a point of noting that while NPD's numbers don't give a snapshot of the global smartphone market and only surveyed 150,000 customers, Apple isn't exactly being straightforward either. The Apple spokeswoman points out that over 85 million iPhone and iPod touches have been sold, despite the fact that the iPod touch is in no way a smartphone -- in actuality, only 55 million iPhones have been sold to date.

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RE: Here goes
By Tony Swash on 5/12/2010 2:06:56 PM , Rating: 0
Actual sales NUMBERS, and market share numbers I suspect are WAY off and are inflated for Apple. Yes, you see a bunch of iPhones out there for example, but the percentage of the overall smartphone market isn't even close to the 1 out of 5 mark(20 percent). Blackberry devices are out there in huge numbers, and for corporate use, the iPhone has many areas where other devices are better.

Now I understand - Apple recent string of record breaking financial results (right through the recession with barely a dip) is the result of selling imaginary products! Brilliant - I think I will set up a company selling imaginary products and make myself a billionaire.

If anything, you can thank the incompetence in marketing departments of other companies for the success of the iPhone.

Apple marketing is very good but it is not the reason for their success. The best advantage Apple has over its competitors is the widespread belief that Apple succeeds through being cool and through better marketing. ??When people focus on image and hype, they release bad products with great marketing campaigns. We've seen that again and again in the last few years, and yet so many industry pundits (who really should only be given any credence based on their record of successful predictions) keep saying that Apple are going to fail because their well of 'cool' will run dry one day, or that Apple's customers have been taken in by a slick marketing campaign.?? Believe it or not, but people are too smart to fall for slick twice. Once, maybe. Twice? Of course, if you disagree and believe that customers are essentially stupid, then please point to your immense personal wealth that you realised through your superior intellect...

The current rise in Android sales is interesting but no big or immediate threat to Apple's position in the market. When the sales figures are toted up it will show that it is Rim/Blackberry sales that are being eaten into by Android. This current quarter will be the slowest for Apple because the next generation of iPhone will be launched in a few weeks so people are holding back and yet even with that factor taken into account the Apple iPhones sales will be very high and the next quarter will be a blow out.

Meanwhile Apple plans to open 25 Apple store in China in the next year.

"Reality is that which, when you stop believing in it, doesn't go away"
Philip K. Dick

RE: Here goes
By Alexstarfire on 5/12/2010 7:00:13 PM , Rating: 2
This entire post is nonsense. And in fact most of it basically agrees with what the OP said.

"Can anyone tell me what MobileMe is supposed to do?... So why the f*** doesn't it do that?" -- Steve Jobs

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