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Print 76 comment(s) - last by clovell.. on May 17 at 10:05 AM

Apple isn't buying NPD's sales analysis

Yesterday, DailyTech reported on the news that the plethora of Android-based smartphones on the market have finally jumped ahead of Apple's iPhone in the United States. The numbers pegged Android's market share at 28 percent while smartphones running iPhone OS were a bit further back at 21 percent.

We never expected Apple to respond to NPD's numbers -- the company is usually "above" such responses and marches to its own drumbeat. However, the news picked up steam all across the internet yesterday and Apple felt the need to respond.

Apple spokeswoman Natalie Harrison gave a statement to John Paczkowski which he posted on his Digital Daily blog:

This is a very limited report on 150,000 US consumers responding to an online survey and does not account for the more than 85 million iPhone and iPod touch customers worldwide. IDC figures show that iPhone has 16.1 percent of the smartphone market and growing, far outselling Android on a worldwide basis. We had a record quarter with iPhone sales growing by 131 percent and with our new iPhone OS 4.0 software coming this summer, we see no signs of the competition catching up anytime soon.

Paczkowski makes a point of noting that while NPD's numbers don't give a snapshot of the global smartphone market and only surveyed 150,000 customers, Apple isn't exactly being straightforward either. The Apple spokeswoman points out that over 85 million iPhone and iPod touches have been sold, despite the fact that the iPod touch is in no way a smartphone -- in actuality, only 55 million iPhones have been sold to date.



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RE: Here goes
By FredEx on 5/12/2010 6:39:19 AM , Rating: 3
Well put.

People I know doing Apples have bought all the devices they come out with. They get the new models of them all then. If they bought just one IPod, ITouch, IPhone and IPad, you then have only one person owning 4. Most Apple nuts I know have multiple IPods...they HAD to have the new one with a larger hard drive, had to have the mini, and so on.

It would be interesting to see a study on how many of the devices each Apple nut owns. I'm sure they'd all love to brag about all of them they own. I would not be surprised to hear that 85 Million sales of all the devices is more like 20 Million actual owners.


RE: Here goes
By Tony Swash on 5/12/10, Rating: -1
RE: Here goes
By Targon on 5/12/2010 8:09:37 AM , Rating: 1
You can't argue that anyone who buys EVERY Apple device that comes out is a bit foolish. There is ZERO reason to buy an iPod Touch if you have an iPhone for example. The iPod is one of the few devices that I feel is a pretty good device overall, but Apple does go on a "number of sales" basis, since they DO inflate the price of their products so much, their per-unit profit is higher than many other companies.

Actual sales NUMBERS, and market share numbers I suspect are WAY off and are inflated for Apple. Yes, you see a bunch of iPhones out there for example, but the percentage of the overall smartphone market isn't even close to the 1 out of 5 mark(20 percent). Blackberry devices are out there in huge numbers, and for corporate use, the iPhone has many areas where other devices are better.

If anything, you can thank the incompetence in marketing departments of other companies for the success of the iPhone. No marketing people seem to understand how to push the STRENGTHS of their products and show why the target audience should be buying their product compared to something from the competition. It is all about hype, and trying to make consumers forget the core idea of most of these devices, to have a GOOD phone with one or more additional features that add value to them.


RE: Here goes
By Tony Swash on 5/12/10, Rating: 0
RE: Here goes
By Alexstarfire on 5/12/2010 7:00:13 PM , Rating: 2
This entire post is nonsense. And in fact most of it basically agrees with what the OP said.


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