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Print 76 comment(s) - last by clovell.. on May 17 at 10:05 AM

Apple isn't buying NPD's sales analysis

Yesterday, DailyTech reported on the news that the plethora of Android-based smartphones on the market have finally jumped ahead of Apple's iPhone in the United States. The numbers pegged Android's market share at 28 percent while smartphones running iPhone OS were a bit further back at 21 percent.

We never expected Apple to respond to NPD's numbers -- the company is usually "above" such responses and marches to its own drumbeat. However, the news picked up steam all across the internet yesterday and Apple felt the need to respond.

Apple spokeswoman Natalie Harrison gave a statement to John Paczkowski which he posted on his Digital Daily blog:

This is a very limited report on 150,000 US consumers responding to an online survey and does not account for the more than 85 million iPhone and iPod touch customers worldwide. IDC figures show that iPhone has 16.1 percent of the smartphone market and growing, far outselling Android on a worldwide basis. We had a record quarter with iPhone sales growing by 131 percent and with our new iPhone OS 4.0 software coming this summer, we see no signs of the competition catching up anytime soon.

Paczkowski makes a point of noting that while NPD's numbers don't give a snapshot of the global smartphone market and only surveyed 150,000 customers, Apple isn't exactly being straightforward either. The Apple spokeswoman points out that over 85 million iPhone and iPod touches have been sold, despite the fact that the iPod touch is in no way a smartphone -- in actuality, only 55 million iPhones have been sold to date.



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RE: Here goes
By sebmel on 5/11/2010 8:59:47 PM , Rating: 3
"Jobs wants to talk about total sales numbers versus market share."

Yeah, I have seen him talk about it often but I suspect it isn't Apple's focus. If you see how profitable Apple has been and how difficult the last few years have been for Dell you realise that Apple has been boxing clever. It has been cherry picking: taking the profitable part of the market and ignoring overall sales.

If you consider that Apple hasn't added cheap models of iPhone I think it's reasonable to assume that it is doing the same again with phones. Apple sells way less phones than Nokia but its phones profits are up there with Nokia's.

Just an idea.


RE: Here goes
By Calindar on 5/11/2010 10:11:09 PM , Rating: 5
Yep, Apple takes mediocre hardware, packages it into a shiny package with a pretty logo, and sells it at a premium price to every sucker that doesn't know diddly about what they are actually buying. It really is brilliant.


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