reported on the news that the plethora of Android-based
smartphones on the market have finally jumped ahead of Apple's iPhone
in the United States. The numbers pegged Android's market share at 28
percent while smartphones running iPhone OS were a bit further back
at 21 percent.
We never expected Apple to respond to
NPD's numbers -- the company is usually "above" such
responses and marches to its own drumbeat. However, the news picked
up steam all across the internet yesterday and Apple felt the need to
Apple spokeswoman Natalie Harrison gave
a statement to John Paczkowski which he posted
on his Digital Daily blog:
This is a very
limited report on 150,000 US consumers responding to an online survey
and does not account for the more than 85 million iPhone and iPod
touch customers worldwide. IDC figures show that iPhone has 16.1
percent of the smartphone market and growing, far outselling Android
on a worldwide basis. We had a record quarter with iPhone sales
growing by 131 percent and with our new iPhone OS 4.0 software coming
this summer, we see no signs of the competition catching up anytime
Paczkowski makes a point of noting that
while NPD's numbers don't give a snapshot of the global smartphone
market and only surveyed 150,000 customers, Apple isn't exactly being
straightforward either. The Apple spokeswoman points out that over 85
million iPhone and iPod touches have been sold, despite the fact that
the iPod touch is in no way a smartphone -- in actuality, only
55 million iPhones have been sold to date.
quote: Actual sales NUMBERS, and market share numbers I suspect are WAY off and are inflated for Apple. Yes, you see a bunch of iPhones out there for example, but the percentage of the overall smartphone market isn't even close to the 1 out of 5 mark(20 percent). Blackberry devices are out there in huge numbers, and for corporate use, the iPhone has many areas where other devices are better.
quote: If anything, you can thank the incompetence in marketing departments of other companies for the success of the iPhone.