Print 76 comment(s) - last by clovell.. on May 17 at 10:05 AM

Apple isn't buying NPD's sales analysis

Yesterday, DailyTech reported on the news that the plethora of Android-based smartphones on the market have finally jumped ahead of Apple's iPhone in the United States. The numbers pegged Android's market share at 28 percent while smartphones running iPhone OS were a bit further back at 21 percent.

We never expected Apple to respond to NPD's numbers -- the company is usually "above" such responses and marches to its own drumbeat. However, the news picked up steam all across the internet yesterday and Apple felt the need to respond.

Apple spokeswoman Natalie Harrison gave a statement to John Paczkowski which he posted on his Digital Daily blog:

This is a very limited report on 150,000 US consumers responding to an online survey and does not account for the more than 85 million iPhone and iPod touch customers worldwide. IDC figures show that iPhone has 16.1 percent of the smartphone market and growing, far outselling Android on a worldwide basis. We had a record quarter with iPhone sales growing by 131 percent and with our new iPhone OS 4.0 software coming this summer, we see no signs of the competition catching up anytime soon.

Paczkowski makes a point of noting that while NPD's numbers don't give a snapshot of the global smartphone market and only surveyed 150,000 customers, Apple isn't exactly being straightforward either. The Apple spokeswoman points out that over 85 million iPhone and iPod touches have been sold, despite the fact that the iPod touch is in no way a smartphone -- in actuality, only 55 million iPhones have been sold to date.

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RE: Here goes
By daveinternets on 5/11/2010 6:55:31 PM , Rating: 5
This is about SMARTPHONE market share. This is not an OS to OS comparison. The iPod Touch is not a SMARTPHONE. Bringing it up is irrelevant to this 'survey'.

RE: Here goes
By Brandon Hill on 5/11/2010 7:07:10 PM , Rating: 2
Agreed. The NPD report specifically mentions Android-based smartphones, so Apple is barking up the wrong tree.

RE: Here goes
By druble on 5/11/10, Rating: -1
RE: Here goes
By Cheesew1z69 on 5/11/2010 8:06:04 PM , Rating: 3
The article is still about SMARTPHONES, touch is NOT a smartphone regardless of the OS.

RE: Here goes
By stevejluke on 5/11/2010 11:41:07 PM , Rating: 2
No, I think you need to read the report. here is the quote:

"The Android operating system (OS) continued to shake up the U.S. mobile phone market in the first quarter (Q1) of 2010, moving past Apple to take the number-two position among smartphone operating systems, according to The NPD Group, a leading market research company. NPD’s wireless market research reveals that based on unit sales to consumers last quarter the Android operating system moved into second position at 28 percent behind RIM’s OS (36 percent) and ahead of Apple’s OS (21 percent)."

It is all about the OS, and devices running the OS. not smartphones. The term 'smartphone' is only used in reference to the type of OS. Since both the iPod Touch and iPad use the iPhone OS, they should be counted in as devices running the iPhone operating system (and if they are not then I would believe it is a flaw in the report). I assume, based on the language used, that the report does use these devices in the count (or more probably asked questions which included them).

RE: Here goes
By Dark Legion on 5/12/2010 2:47:49 AM , Rating: 3
From your own quote: "The Android operating system (OS) continued to shake up the U.S. mobile phone market..."
Yes, in this case the term 'smartphone' is being used in reference to the type of OS, but it is still clear from the beginning that this research is about phone/smartphone market share, and thus includes only phones running smartphone OS'.

RE: Here goes
By Cheesew1z69 on 5/12/2010 8:44:26 AM , Rating: 2
The term 'smartphone' is only used in reference to the type of OS
Again, key WORD, PHONE. Not sure how hard this is to understand? I don't, and I am sure many others, when we think of SMARTPHONE, we are thinking of the PHONE, NOT THE OS

/me rolls eyes

RE: Here goes
By Tony Swash on 5/12/10, Rating: -1
"We basically took a look at this situation and said, this is bullshit." -- Newegg Chief Legal Officer Lee Cheng's take on patent troll Soverain

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