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Apple isn't buying NPD's sales analysis

Yesterday, DailyTech reported on the news that the plethora of Android-based smartphones on the market have finally jumped ahead of Apple's iPhone in the United States. The numbers pegged Android's market share at 28 percent while smartphones running iPhone OS were a bit further back at 21 percent.

We never expected Apple to respond to NPD's numbers -- the company is usually "above" such responses and marches to its own drumbeat. However, the news picked up steam all across the internet yesterday and Apple felt the need to respond.

Apple spokeswoman Natalie Harrison gave a statement to John Paczkowski which he posted on his Digital Daily blog:

This is a very limited report on 150,000 US consumers responding to an online survey and does not account for the more than 85 million iPhone and iPod touch customers worldwide. IDC figures show that iPhone has 16.1 percent of the smartphone market and growing, far outselling Android on a worldwide basis. We had a record quarter with iPhone sales growing by 131 percent and with our new iPhone OS 4.0 software coming this summer, we see no signs of the competition catching up anytime soon.

Paczkowski makes a point of noting that while NPD's numbers don't give a snapshot of the global smartphone market and only surveyed 150,000 customers, Apple isn't exactly being straightforward either. The Apple spokeswoman points out that over 85 million iPhone and iPod touches have been sold, despite the fact that the iPod touch is in no way a smartphone -- in actuality, only 55 million iPhones have been sold to date.

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Not surprising
By Abrahmm on 5/11/2010 6:29:08 PM , Rating: 2
This doesn't surprise me. Apple is first and foremost a PR/Marketing company, and the Apple logo is their best product. Steve feels the need to defend their brand image at all costs because it is the only thing keeping their sales up. The whole response just has that "sour grapes" feeling to it, and it's obvious Steve is starting to sweat, judging by the way he tried to deflect the facts onto a different topic.

RE: Not surprising
By druble on 5/11/2010 6:43:28 PM , Rating: 2
Yeah, things have had that feeling to them for a little while now. Apple would be better off to just back off and lay low. Don't even offer the media a chance to put out harmful truths or rhetorical stories. The are getting to much into the spotlight but in the wrong ways. Even if they cured AIDs tomorrow, there would still be that shadow behind them. Can't say I am upset that Apple is losing face, because maybe we can get back to tech news that dosn't involve 30-50% of everything being Apple device killer or not. Apples marketshare worldwide accross the board show that the majority of us in the world could care less about hearing about Apple. As soon as all the tech news sites realizes this, we can finally get some better stories.

RE: Not surprising
By sebmel on 5/11/2010 9:12:17 PM , Rating: 2
"Apples marketshare worldwide accross the board show that the majority of us in the world could care less about hearing about Apple."

Well, it's worth remembering that computer sales stats don't usually separate out business sales from the public's personal choices. When you do that Apple's figures look better. Then when you consider the buyers that actually have a choice, because they can afford something other than the cheapest product, Apple's figures look better still.

Just think about cars. Not in terms of quality... just choice. You can't say that the sales of Bugatti Veyrons demonstrates its desirability to car purchasers.

Now I am NOT comparing Apple computers to luxury cars, I'm just taking about choice. When you look at the niches that Apple products occupy they actually do amazingly high percentages in those niches.

How do we know? Well look at how Dell are suffering. Apple seems to have taken the profitable bit of their business and left them struggling to make money out of razor sharp business sales margins and sales to the PC techy types who know how to get great bang for buck. Dell still sell truck loads of computers... many more than Apple... but they aren't making money.

RE: Not surprising
By sebmel on 5/11/10, Rating: -1
"Nowadays you can buy a CPU cheaper than the CPU fan." -- Unnamed AMD executive

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