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EA Sports, the hottest sports gamemaker around, is setting a new trend, saying you'll have to pay double to play your used games fully. You'll first have to buy the game at the store, and you'll then have to pay EA $10 to reactivate multiplayer services.  (Source: Daily Radar)
GameStop will be helping Electronic Arts implement its scheme

Electronic Arts is the king of the sports game market with hot upcoming titles including NCAA Football 11, NHL 11, Madden NFL 11, NBA 11, FIFA 11, and EA Sports MMA.  Now it has made a controversial decision concerning all of those titles -- it will lock players who buy used copies out of online multiplayer.

When it comes to sports games, a multiplayer mode is one of the chief draws.  And now that the internet allows playing with fans all over the world, online multiplayer provides massive amounts of fun.

Purchasers of a used game get locked out of that goodness.  "Online services, features and bonus content" will all be covered by a one time code, that won't work for the new purchaser.  EA describes, "You will be unable to play multiplayer online game modes or use your downloaded content in online game modes."

Used purchasers do gain access to a 7 day trial, but they will have to purchase a $10 pass if they want to continue to play online.

EA claims its all about offering its customers more, "This is an important inflection point in our business because it allows us to accelerate our commitment to enhance premium online services to the entire robust EA SPORTS online community."

Ultimately, the slick move is likely designed to help it rake in bigger profits, though.  Many purchasers will likely pay the $10 fee to renew their online access.

Retailer GameStop is partnering with EA to implement the plan.  States GameStop Corp. Chief Executive Officer, Dan DeMatteo, "GameStop is excited to partner with such a forward-thinking publisher as Electronic Arts.  This relationship allows us to capitalize on our investments to market and sell downloadable content online, as well as through our network of stores worldwide."

GameStop recent landed itself in a bit of trouble when it was caught selling used games which it claimed they were new.  Hopefully it doesn't try that again, this time around.



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RE: Why?
By SeeManRun on 5/11/2010 12:59:48 PM , Rating: 2
Well said. As a sidebar to this, once the servers are sunset by EA and online play is no longer supported, the 10 dollar fee will cease to be a factor.

The problem may be buying Fifa 08 right now, having to pay 10 dollars to play online (which doesn't apply for Fifa 08 because it didn't have this feature, just using as an example) and then the servers are sunset in 30 days due to lack of users. That would be a bad deal for the consumer, that hopefully EA is addressing.


RE: Why?
By The0ne on 5/11/2010 1:47:27 PM , Rating: 4
lol no, what Porkpie said is poorly thought out.

If companies has the free will to charge for their goods that is now considered "used" all hell will break loose with other companies possibly following suit.

The REPLAY, not playability, value of the game does not give the company the right to go ahead and charge the consumer. Seriously, if this was the case the market would/could be manipulated so the product would do well, thus allowing them to charge. I can even go as far as saying the company can blankly state that above 50k copies sold the game is considered popular and they have the right to charge additional fees for the use of the game.

There are plenty of games out there that don't require any fee's to play on the company servers. How long has battlenet been going on for free? How long has Guildwars been going on?

If this was allowed, I would probably invest heavily in Nintendo and Sega :) Those damn pokemon gameboy games alone can make me rich.


RE: Why?
By porkpie on 5/11/10, Rating: 0
RE: Why?
By seamonkey79 on 5/11/2010 4:18:21 PM , Rating: 2
battle.net also has a World of Warcraft pimp keeping it up and running...


RE: Why?
By jeff834 on 5/11/2010 7:56:12 PM , Rating: 2
Do the sports games have dedicated servers? CoD and Halo use a matchmaking system but the multiplayer games are actually played on one of the player's 360 or PS3. I was under the impression that was the same for pretty much all console games nowadays, but I didn't bother looking it up so I'm not 100% on that. As for how long battlenet has been free it was not long before the used game market was big as a matter of fact the used game market has been at least somewhat big business since the early 90s. Granted back then you had options, since then Gamestop has purchased every single one of those options out from under you.


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