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EA Sports, the hottest sports gamemaker around, is setting a new trend, saying you'll have to pay double to play your used games fully. You'll first have to buy the game at the store, and you'll then have to pay EA $10 to reactivate multiplayer services.  (Source: Daily Radar)
GameStop will be helping Electronic Arts implement its scheme

Electronic Arts is the king of the sports game market with hot upcoming titles including NCAA Football 11, NHL 11, Madden NFL 11, NBA 11, FIFA 11, and EA Sports MMA.  Now it has made a controversial decision concerning all of those titles -- it will lock players who buy used copies out of online multiplayer.

When it comes to sports games, a multiplayer mode is one of the chief draws.  And now that the internet allows playing with fans all over the world, online multiplayer provides massive amounts of fun.

Purchasers of a used game get locked out of that goodness.  "Online services, features and bonus content" will all be covered by a one time code, that won't work for the new purchaser.  EA describes, "You will be unable to play multiplayer online game modes or use your downloaded content in online game modes."

Used purchasers do gain access to a 7 day trial, but they will have to purchase a $10 pass if they want to continue to play online.

EA claims its all about offering its customers more, "This is an important inflection point in our business because it allows us to accelerate our commitment to enhance premium online services to the entire robust EA SPORTS online community."

Ultimately, the slick move is likely designed to help it rake in bigger profits, though.  Many purchasers will likely pay the $10 fee to renew their online access.

Retailer GameStop is partnering with EA to implement the plan.  States GameStop Corp. Chief Executive Officer, Dan DeMatteo, "GameStop is excited to partner with such a forward-thinking publisher as Electronic Arts.  This relationship allows us to capitalize on our investments to market and sell downloadable content online, as well as through our network of stores worldwide."

GameStop recent landed itself in a bit of trouble when it was caught selling used games which it claimed they were new.  Hopefully it doesn't try that again, this time around.

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RE: Hahaha
By HDBanger on 5/11/2010 12:14:12 PM , Rating: 3
Personally I stopped buying and playing EA games along time ago. I could care less what they do. But what I said holds true, and the pirates will love it. I wouldn't waste my time downloading anything EAgay.

RE: Hahaha
By MonkeyPaw on 5/11/2010 12:34:05 PM , Rating: 2
Yeah, I gave up on EA too. I think it's about the only option left for the consumer. Never mind the fact that very few changes occur for each new sports title, just updated rosters and a few extras. EA makes a killing, and I bet they spend very few resources for each new edition. Keeping a server running is the least they can do for what has got to be a loyal customer base of return buyers. Everyone I know that plays sports games can't wait for the newest version. The people who buy used are probably taking a chance to give it a try. To be slapped with extra costs will just turn new fans away. Raising your prices doesn't assure you more money! It's a very short-sighted business model.

RE: Hahaha
By porkpie on 5/11/2010 1:01:18 PM , Rating: 2
"To be slapped with extra costs will just turn new fans away."

Actually, it won't work like that. Prospective buyers will factor that $10 fee into their decision, thus forcing the retail price of used games downward. The overall cost to a buyer won't change that much...the only difference is that EA will get a chunk of the money the seller otherwise would.

In my opinion, a fairly savvy move on their part ... though obviously gamers are going to scream like scalded shoats over it.

“So far we have not seen a single Android device that does not infringe on our patents." -- Microsoft General Counsel Brad Smith
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