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EA Sports, the hottest sports gamemaker around, is setting a new trend, saying you'll have to pay double to play your used games fully. You'll first have to buy the game at the store, and you'll then have to pay EA $10 to reactivate multiplayer services.  (Source: Daily Radar)
GameStop will be helping Electronic Arts implement its scheme

Electronic Arts is the king of the sports game market with hot upcoming titles including NCAA Football 11, NHL 11, Madden NFL 11, NBA 11, FIFA 11, and EA Sports MMA.  Now it has made a controversial decision concerning all of those titles -- it will lock players who buy used copies out of online multiplayer.

When it comes to sports games, a multiplayer mode is one of the chief draws.  And now that the internet allows playing with fans all over the world, online multiplayer provides massive amounts of fun.

Purchasers of a used game get locked out of that goodness.  "Online services, features and bonus content" will all be covered by a one time code, that won't work for the new purchaser.  EA describes, "You will be unable to play multiplayer online game modes or use your downloaded content in online game modes."

Used purchasers do gain access to a 7 day trial, but they will have to purchase a $10 pass if they want to continue to play online.

EA claims its all about offering its customers more, "This is an important inflection point in our business because it allows us to accelerate our commitment to enhance premium online services to the entire robust EA SPORTS online community."

Ultimately, the slick move is likely designed to help it rake in bigger profits, though.  Many purchasers will likely pay the $10 fee to renew their online access.

Retailer GameStop is partnering with EA to implement the plan.  States GameStop Corp. Chief Executive Officer, Dan DeMatteo, "GameStop is excited to partner with such a forward-thinking publisher as Electronic Arts.  This relationship allows us to capitalize on our investments to market and sell downloadable content online, as well as through our network of stores worldwide."

GameStop recent landed itself in a bit of trouble when it was caught selling used games which it claimed they were new.  Hopefully it doesn't try that again, this time around.

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RE: Why?
By kattanna on 5/11/2010 11:10:08 AM , Rating: 3
i was actually reading not too long back about some home builder groups that are actually going after people who bought their homes and then sold them for profit and now they want a % of that profit, and amazingly, it was even in their original sales contract they could do so.

RE: Why?
By JediJeb on 5/11/10, Rating: 0
RE: Why?
By omnicronx on 5/11/2010 4:15:36 PM , Rating: 2
Oh the irony..

it was even in their original sales contract they could do so

RE: Why?
By porkpie on 5/11/2010 12:37:32 PM , Rating: 2
I'd like to see that story. At a guess, I would imagine it didn't cover ordinary buyers, but speculators would buy, then turn around and immediately try to resell for a profit, thus putting them into competition with the original seller's other units in the development. And at another guess, I'd imagine it would be justified by those first buyers being given a better sale price, on the grounds that it would help the sale of subsequent units if the development were already partially occupied.

RE: Why?
By monomer on 5/11/2010 12:40:44 PM , Rating: 2
I was actually just talking to a builder last week, and they now require their customers to sign a contract that they won't sell their house in the first year after ownership, otherwise the builder has the right to buy the house back at the original purchase price.

I don't really understand why they do this, though, since they make the same amount whether they sell a house to an investor, or to a family looking for a home.

RE: Why?
By porkpie on 5/11/2010 12:47:24 PM , Rating: 2
See my post above for why.

RE: Why?
By gamerk2 on 5/11/2010 1:40:01 PM , Rating: 2
Because the people would then spin off the house they brought themselves, usually with a cheaper price but longer term, to make more money at a more attractive market price. This was happening all the time right before the bubble burst, and was squeezing new home sales.

RE: Why?
By Cullinaire on 5/12/2010 4:47:46 AM , Rating: 2
I had a similar contract when I bought about 3 years ago. Not only could I not sell the home within 1 yr of closing, but I could not rent it out either. I signed since I didn't plan on doing either, and it does make sense since rentals could drive down property values if too prevalent in a neighborhood (and it was a part of town where rentals are common).

"When an individual makes a copy of a song for himself, I suppose we can say he stole a song." -- Sony BMG attorney Jennifer Pariser
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