backtop


Print 99 comment(s) - last by MrBlastman.. on May 12 at 11:37 AM


EA Sports, the hottest sports gamemaker around, is setting a new trend, saying you'll have to pay double to play your used games fully. You'll first have to buy the game at the store, and you'll then have to pay EA $10 to reactivate multiplayer services.  (Source: Daily Radar)
GameStop will be helping Electronic Arts implement its scheme

Electronic Arts is the king of the sports game market with hot upcoming titles including NCAA Football 11, NHL 11, Madden NFL 11, NBA 11, FIFA 11, and EA Sports MMA.  Now it has made a controversial decision concerning all of those titles -- it will lock players who buy used copies out of online multiplayer.

When it comes to sports games, a multiplayer mode is one of the chief draws.  And now that the internet allows playing with fans all over the world, online multiplayer provides massive amounts of fun.

Purchasers of a used game get locked out of that goodness.  "Online services, features and bonus content" will all be covered by a one time code, that won't work for the new purchaser.  EA describes, "You will be unable to play multiplayer online game modes or use your downloaded content in online game modes."

Used purchasers do gain access to a 7 day trial, but they will have to purchase a $10 pass if they want to continue to play online.

EA claims its all about offering its customers more, "This is an important inflection point in our business because it allows us to accelerate our commitment to enhance premium online services to the entire robust EA SPORTS online community."

Ultimately, the slick move is likely designed to help it rake in bigger profits, though.  Many purchasers will likely pay the $10 fee to renew their online access.

Retailer GameStop is partnering with EA to implement the plan.  States GameStop Corp. Chief Executive Officer, Dan DeMatteo, "GameStop is excited to partner with such a forward-thinking publisher as Electronic Arts.  This relationship allows us to capitalize on our investments to market and sell downloadable content online, as well as through our network of stores worldwide."

GameStop recent landed itself in a bit of trouble when it was caught selling used games which it claimed they were new.  Hopefully it doesn't try that again, this time around.



Comments     Threshold


This article is over a month old, voting and posting comments is disabled

By callmeroy on 5/11/2010 9:53:50 AM , Rating: 2
My title says it all really...

I'm only surprised it took this long for them to implement it...I saw this on the horizon...

Gamestop is a huge facilitator of this too...they strongly push the buy used game thing A LOT. I have a hunch they probably make as much if not more for their used game buying/selling thing than they do for new games these days. As the majority of people I see in my local stores are normally buying used games, not new ones.

I can picture the way it played out....Gamestop tells EA "hey you know not so many people are buying your sports titles NEW these days, our sales indicate folks are waiting around to pick up your sports titles for "used" prices"....So EA execs go in the boardroom and throw a fit "Son of B*%&H! they aren't buying games at $60 any more...well quick we need to think of a scheme to cash in on this trend of buying used games!"

.....fast forward to now : The BS $10 charge policy to play a used sports title online.




"Intel is investing heavily (think gazillions of dollars and bazillions of engineering man hours) in resources to create an Intel host controllers spec in order to speed time to market of the USB 3.0 technology." -- Intel blogger Nick Knupffer

Related Articles













botimage
Copyright 2014 DailyTech LLC. - RSS Feed | Advertise | About Us | Ethics | FAQ | Terms, Conditions & Privacy Information | Kristopher Kubicki