has been reporting on Google's meteoric
rise in smartphone market share for quite some time now, but we
didn't expect to hear the numbers that are coming from the NPD Group
today with regards to Android's place in the hot sector. NPD says
that unit sales for Android-based devices bolted
past Apple iPhone devices for the first quarter in the U.S.
to NPD, Android-based devices accounted for 28 percent of the
smartphone market while smartphones running Apple's iPhone OS
garnered just 21 percent of the market. Both, however, were well
behind RIM which still commands 36 percent of the market.
in the past, carrier distribution and promotion have played a crucial
role in determining smartphone market share," said NPD's Ross
Rubin. "In order to compete with the iPhone, Verizon Wireless
has expanded its buy-one-get-one offer beyond RIM devices to now
include all of their smartphones."
should be noted that there are numerous Android-based smartphones on
the U.S. market compared to relatively few iPhone models. When it
comes to the Android sector, there are many choices including the
Droid Eris, Nexus
One, Backflip, and the Droid
Incredible (which wouldn't be accounted for in NPD's numbers)
iPhone, however, is only currently available as the 8GB iPhone 3G
(the last generation model) along with the 16GB and 32GB iPhone 3GS.
addition to the wealth of differing smartphone designs on the Android
side of things, users who pick Android-based phones have a number of
wireless carriers to choose as well including Verizon, T-Mobile, and
AT&T in the U.S. Apple's iPhone, however, is artificially limited
to AT&T's network fresh from the factory -- you can, however,
unlock the iPhone using a software hack and use it on T-Mobile's
network albeit without 3G connectivity.