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There is room for netbook growth in 2010 according to iSuppli

The anticipation surrounding the iPad in the months leading up to its official announcement was intense. Once the product was officially announced, many competitors started saying that the iPad might be Apple's worst product ever.

Despite what competitors and analysts thought, the iPad has sold very well for Apple – over a million of the devices have been sold so far. The iPad is selling so well that analyst Katy Huberty reports the iPad is cannibalizing the notebook and netbook market.

Huberty said, "U.S. consumer PC, and especially notebook growth decelerated in January when Apple introduced the iPad and again in April when the iPad launched. Given the corresponding increase in [average selling prices] in the market, we believe much of the demand shortfall came from netbooks and low-cost notebooks."

The products according to Huberty that are most at risk for cannibalization by the iPad for those who already owned Apple products were the iPod touch and notebooks. Consumers not wanting Apple products were most likely to see the iPad cannibalize the eReaders and notebooks.

The netbook market may be shrinking according to analysts thanks to the iPad, but there is still a market for netbooks in 2010. 
eWeek reports that Acer, HP, and ASUS will lead netbook growth in 2010. Netbooks are on target to post double-digit growth this year (down from previous years of triple-digit growth) while notebook shipments overall are expected to grow 25.5 percent according to numbers from research firm iSuppli. The rebound in the global economy will help growth in all areas of the computer market as consumers and businesses start to upgrade machines.

The standard notebook market is expected to post growth of 21 percent this year with 160.5 million notebooks shipped. One of the biggest growth categories this year is expected to be CULV notebooks with 93 percent growth. 
ISuppli also expects Acer to hold onto the top netbook maker spot for 2010 with ASUS in second, HP in third, Samsung in fourth, and Dell in fifth.



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RE: Netboks? Maybe. Notebooks? Laughable.
By KoolAidMan1 on 5/9/2010 4:06:23 AM , Rating: 2
Agreed, iPad over netbook, supplemental to a "real" notebook.

I was just on a 8 day business trip and for most of the time I used an iPad instead of my notebook. It was my first real road test after having the device for a few weeks and it passed with flying colors. Using in-flight wifi on Virgin America with an iPad instead of dragging out a notebook and all the power cords for it, genius, SO much better than the old way.

Performance is faster and more responsive than a netbook, IPS display is better than ANY notebook on the market, and outside of screwing around on the internet/watching video/playing games I was also able to get real work done over IM and email. Another plus is that going from LAX to JFK, I still had 65% battery life after having used it almost the whole flight (minus takeoff and landing). I could have it on for an entire round trip and still have juice to spare. Nice.

Ditto using it in the hotel room, first thing I did before firing up my notebook was use the iPad. Small, unobtrusive, and instant on. I didn't turn on my notebook until I wanted to play Starcraft 2 the following day.

People can hate on it all they want, iPads >>> netbooks, and for most situations I'll actually use it instead of my notebook. When I'm at home my notebook is NEVER out anymore, its either desktop or iPad.


By Alexstarfire on 5/9/2010 8:16:47 AM , Rating: 2
I highly doubt the iPad is faster, but I don't even know how you'd actually compare them. They have no common benchmark software, probably for this reason.

Exactly what "real work" did you get done?


By Cheesew1z69 on 5/11/2010 1:03:35 PM , Rating: 2
For YOU iPad > Netbook, not everyone is you.


"And boy have we patented it!" -- Steve Jobs, Macworld 2007

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