anticipation surrounding the iPad in the months leading up to its
official announcement was intense. Once the product was officially
announced, many competitors started saying that the iPad might be
Apple's worst product ever.Despite what competitors and
analysts thought, the iPad has sold very well for Apple – over
of the devices have been sold so far. The iPad is selling so
well that analyst Katy Huberty reports the iPad is cannibalizing
the notebook and netbook market.Huberty said, "U.S.
consumer PC, and especially notebook growth decelerated in January
when Apple introduced the iPad and again in April when the iPad
launched. Given the corresponding increase in [average selling
prices] in the market, we believe much of the demand shortfall came
from netbooks and low-cost notebooks."The products
according to Huberty that are most at risk for cannibalization by the
iPad for those who already owned Apple products were the iPod touch
and notebooks. Consumers not wanting Apple products were most likely
to see the iPad cannibalize the eReaders and notebooks.The
netbook market may be shrinking according to analysts thanks to the
iPad, but there is still a market for netbooks in 2010. eWeek reports
that Acer, HP, and ASUS will lead
netbook growth in 2010. Netbooks are on target to post
double-digit growth this year (down from previous years of
triple-digit growth) while notebook shipments overall are expected to
grow 25.5 percent according to numbers from research firm iSuppli.
The rebound in the global economy will help growth in all areas of
the computer market as consumers and businesses start to upgrade
machines.The standard notebook market is expected to post
growth of 21 percent this year with 160.5 million notebooks shipped.
One of the biggest growth categories this year is expected to be CULV
notebooks with 93 percent growth. ISuppli also
expects Acer to hold onto the top netbook maker spot for 2010 with
ASUS in second, HP in third, Samsung in fourth, and Dell in fifth.
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