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There is room for netbook growth in 2010 according to iSuppli

The anticipation surrounding the iPad in the months leading up to its official announcement was intense. Once the product was officially announced, many competitors started saying that the iPad might be Apple's worst product ever.

Despite what competitors and analysts thought, the iPad has sold very well for Apple – over a million of the devices have been sold so far. The iPad is selling so well that analyst Katy Huberty reports the iPad is cannibalizing the notebook and netbook market.

Huberty said, "U.S. consumer PC, and especially notebook growth decelerated in January when Apple introduced the iPad and again in April when the iPad launched. Given the corresponding increase in [average selling prices] in the market, we believe much of the demand shortfall came from netbooks and low-cost notebooks."

The products according to Huberty that are most at risk for cannibalization by the iPad for those who already owned Apple products were the iPod touch and notebooks. Consumers not wanting Apple products were most likely to see the iPad cannibalize the eReaders and notebooks.

The netbook market may be shrinking according to analysts thanks to the iPad, but there is still a market for netbooks in 2010. 
eWeek reports that Acer, HP, and ASUS will lead netbook growth in 2010. Netbooks are on target to post double-digit growth this year (down from previous years of triple-digit growth) while notebook shipments overall are expected to grow 25.5 percent according to numbers from research firm iSuppli. The rebound in the global economy will help growth in all areas of the computer market as consumers and businesses start to upgrade machines.

The standard notebook market is expected to post growth of 21 percent this year with 160.5 million notebooks shipped. One of the biggest growth categories this year is expected to be CULV notebooks with 93 percent growth. 
ISuppli also expects Acer to hold onto the top netbook maker spot for 2010 with ASUS in second, HP in third, Samsung in fourth, and Dell in fifth.

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RE: Netboks? Maybe. Notebooks? Laughable.
By invidious on 5/7/2010 10:19:43 AM , Rating: 2
I would definately buy an iPad over a netbook, but I have little desire to spend money on either. Both are underpowered for their suitable uses and overpriced for their actual uses.

Most people who buy netbooks should not be buying netbooks. They are 75% the price of a cheap laptop but have 30% the performance. People think they are getting a "value" laptop, but in actuality they are just getting a very weak laptop for a slightly reduced price. The netbook market was propped up too high and was waiting for an excuse to collapse.

By zodiacfml on 5/7/2010 10:57:47 AM , Rating: 2
i don't think that most netbook sales come from mistake of people. it only becomes a mistake when people who can very much easily buy a proper notebook, buys such.

performance and quality is not much a factor when a person is sensitive to costs (such as students). good thing about netbooks they're also very portable and have very long battery lives. i also don't see this particular format collapsing any soon as long there is no huge demand for performing notebooks that has a screen size 12"/10" and below"

RE: Netboks? Maybe. Notebooks? Laughable.
By Alexstarfire on 5/7/2010 1:11:19 PM , Rating: 2
I agree with Martyrant. I know you said that you wouldn't waste your money on either an iPad or a netbook, but why would you suggested an iPad over a netbook based on the reasons you gave. As Marty said, an iPad is simultaneously more expensive, less functional, and has less performance.

I would think the biggest reasons for getting a netbook would be size, weight, and battery life. Sure, you might be able to get that with something like a MacBook, but you pay through the roof for it. For something that's mainly used for office type stuff: word, excel, and the such you don't need the power so a netbook is perfect.

Weight and battery life weren't an issue for me so I just got a cheap laptop. Slightly more powerful, bigger screen, and only slightly more expensive. Worth it for me.

RE: Netboks? Maybe. Notebooks? Laughable.
By kmmatney on 5/7/2010 10:09:22 PM , Rating: 2
I'd get an iPad over a netbook. Either device would be a luxury device for me, since I already have a proper notebook for work. For a lot of people who buy netbooks, its a luxry device as well - they already have a notebook, but get a netbook because they are cheap - an extra luxury device. The iPad is just easier for the activities I'd use it for - web browsing, email, e-reading, music and entertainment. I would never look forward to using a Netbook on the couch this type of activity. The iPad is perfect for that - especially with the IPS screen.

The price is a bit high, but its a bargain compared to some other things you can buy, like a $500 video card. Or paying $90-100/mo for a cell phone. (OK, I'm lucky in that I have a free iPhone from work, but I'd never pay for one with my own money).

By Alexstarfire on 5/8/2010 3:21:53 AM , Rating: 2
Perhaps. I'm like you in that I have a laptop, but if I didn't then I'd certainly have a netbook. I can't say much for eReading, but if I really wanted it I'd get a proper device. I don't do pretty much any book reading so that's a useless feature. That said, I could still do it on a netbook if I wanted. I don't have trouble reading on a screen that size. Same goes for web browsing. Only places I'd have trouble with web browsing is sites that basically just show pictures. But hell, even my desktop monitor isn't big enough for that a fair bit, resolution. I'm not sure about other people on that case since I have a rather old cheap LCD monitor. Res maxes out at 1280x1024. IDK why people would post pictures bigger than that in forums and such, but they do.

I'd also use it for things I use with my laptop, since it'd be a replacement for it. Like using my phone with it.... which is really about it since my phone is basically everything: storage device, camera, modem. I can say that I do use a mic and webcam fairly often.

Ohh well. I can always dream of Apple making a product that compares in functionality to others in it's class, but that may never happen.

RE: Netboks? Maybe. Notebooks? Laughable.
By KoolAidMan1 on 5/9/2010 4:06:23 AM , Rating: 2
Agreed, iPad over netbook, supplemental to a "real" notebook.

I was just on a 8 day business trip and for most of the time I used an iPad instead of my notebook. It was my first real road test after having the device for a few weeks and it passed with flying colors. Using in-flight wifi on Virgin America with an iPad instead of dragging out a notebook and all the power cords for it, genius, SO much better than the old way.

Performance is faster and more responsive than a netbook, IPS display is better than ANY notebook on the market, and outside of screwing around on the internet/watching video/playing games I was also able to get real work done over IM and email. Another plus is that going from LAX to JFK, I still had 65% battery life after having used it almost the whole flight (minus takeoff and landing). I could have it on for an entire round trip and still have juice to spare. Nice.

Ditto using it in the hotel room, first thing I did before firing up my notebook was use the iPad. Small, unobtrusive, and instant on. I didn't turn on my notebook until I wanted to play Starcraft 2 the following day.

People can hate on it all they want, iPads >>> netbooks, and for most situations I'll actually use it instead of my notebook. When I'm at home my notebook is NEVER out anymore, its either desktop or iPad.

By Alexstarfire on 5/9/2010 8:16:47 AM , Rating: 2
I highly doubt the iPad is faster, but I don't even know how you'd actually compare them. They have no common benchmark software, probably for this reason.

Exactly what "real work" did you get done?

By Cheesew1z69 on 5/11/2010 1:03:35 PM , Rating: 2
For YOU iPad > Netbook, not everyone is you.

By Kahnivorous on 5/9/2010 2:12:18 PM , Rating: 2
If you're running an iPad with Apple applications (which you're restricted to only), then of course it's going to be quick. Their own apps will only run on their junk. Nothing about the iPad exudes a feeling of value. Paying $600 for a limitation doesn't make dollars or cents.

On the upside, there are plenty of band wagon and fan boy folks who buy up everything Apple. That bodes well for investors. Without them, Apple would slowly dry up. So you see, even they have their place - keeping Steve "Mr. Jobs" and not "Mr. Jobless". :p

"We’re Apple. We don’t wear suits. We don’t even own suits." -- Apple CEO Steve Jobs
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