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Toyota Fine-S Concept hydrogen fuel cell vehicle

Toyota Highlander-based fuel cell vehicle
Toyota expects the market to be small, but avaialble

Toyota is moving forward despite the bad press and recalls and is looking to the future where it may be the first company to offer a hydrogen fuel cell vehicle that is “affordable”. Toyota is targeting a price of $50,000 for its first retail hydrogen fuel vehicle. Bloomberg reports that the $50,000 figure reflects a 90% reduction in cost for hydrogen fuel cell technology since the mid-2000s.

The first hydrogen powered vehicle would be a sedan with a range equal to that of a gas-powered car. Toyota's Yashihiko Masuda, managing director for advanced automobiles said, "[The hydrogen vehicle would compare to gasoline vehicles] with some added cost."

Masuda said, "Our target is, we don’t lose money with introduction of the vehicle. Production cost should be covered within the price of the vehicle."

Toyota won't talk about how many of the vehicles it expects to sell. Masuda told
Bloomberg that the market would be small, but would have some support. The support would likely be mostly from local and state governments.

The biggest issue facing the adoption of hydrogen-powered vehicles isn’t the cost of buying the vehicles. The big issue is the fact that there is little to no infrastructure to speak of across the country. Most hydrogen fuel station are located in California, and even within California, there are but a handful. Hydrogen also currently costs much more than gasoline.

One of the cost cutting methods that Toyota used to help bring down the price of hydrogen vehicles was to use less platinum on the fuel cell construction. The automaker will reduce the platinum used in fuel cells from about 1.06 ounces per vehicle to the area of 10 grams per vehicle. The price for platinum now is about $1,675 per ounce.

Toyota isn't the only company looking at hydrogen vehicles, GM already has hydrogen powered vehicles in use that are leased to retail customers in the Los Angeles area.

California Governor Arnold Schwarzenegger said, "Hydrogen is the most abundant element in the universe, and we can have it forever. We need to wake up the federal government."

Before GM starts retail sales in California, the automaker wants at least 40 hydrogen fuel stations in the Southern California area -- currently there are ten. GM believes that 40 stations could support 15 million drivers in the region.

 



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Great Idea
By texbrazos on 5/11/2010 1:20:24 PM , Rating: 2
GM has been testing hydrogen for a while and has a fleet of equinox they are using with sucess. They have moved into the second generation and reduced the size of the engine and components by I think 50%
I always here the cost of producing hydrogen as a factor, but just think about all the costs involved in producing gasoline, not to mention the environmental and health costs associated with it. In fact they use hydrogen in the production of diesel, in a process called hydrocracking.




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