Google Looks to Take Over Your TV With $10M+ USD Invidi Investment
May 5, 2010 4:27 PM
comment(s) - last by
Google is trying to target you with special ads, if you have an internet-connected setup box from DISH network.
(Source: Maximum PC)
Google is reportedly concerned by interest from Microsoft
With set-top TV boxes connected to the internet, search engine providers like Google and Microsoft are looking to
deploy targeted ads
, much like targeted ads seen online when browsing. Back in 2007 Google
signed a deal
with DISH network to provide targeted ad services.
After a dispute about inventory, Google reportedly almost walked away from DISH,
. Then Microsoft showed some interest.
Overnight Google began looking for ways to renew the contract and avoid getting outmaneuvered by its smaller rival.
Google approached Invidi, a New York City company that works on “addressable” TV ads (targeted ads). Invidi said it would only partner with Google if the company invested in it. Google Ventures, Google's VC wing, and Google corporate investment both initially passed on the deal. However, in the eleventh hour Google corporate investment reconsidered and agreed to fund the startup.
Google has reportedly given between $10M and $15M USD in capital to bring Invidi's D round financing haul up to $23M USD. Other investors this round included WPP’s GroupM, Motorola (MOT), Menlo Ventures, InterWest Partners and EnerTech Capital. With the $23M USD, Invidi is now worth an impressive $85M USD.
Peter Kafka of
All Things Digital
, a source close to the negotiations claims that the DISH deal isn't directly involved. Even if this is the case, though, it seems likely that Google will soon leverage its Invidi partnership to help with the increasingly lucrative prospect of directed TV advertising, something many view as the "holy grail" of web marketing.
This article is over a month old, voting and posting comments is disabled
5/5/2010 6:15:16 PM
Seeing Microsoft referred to as someone's smaller rival sure feels weird.
"It looks like the iPhone 4 might be their Vista, and I'm okay with that." -- Microsoft COO Kevin Turner
Google, Sony, Intel Working on "Google TV"
March 18, 2010, 9:54 AM
Google Announces Advertising Partnership with EchoStar
April 5, 2007, 12:33 AM
FTC Announces Crackdown on Computer Speedup/Tech Support Scams
November 20, 2014, 1:40 PM
Nokia Lumia 635 LTE Windows Phone is Only $40 at Best Buy on Black Friday
November 18, 2014, 11:59 AM
It's Official: Twitter is Profitable "Junk"
November 16, 2014, 10:45 PM
Microsoft Rolls Out $199 “Work & Play Bundle” for Its Subscription Services
November 11, 2014, 11:18 AM
Best Buy Offering up $200, 50” Panasonic LED HDTV on Black Friday
November 11, 2014, 10:48 AM
Dropbox, Microsoft Announce Partnership, Tight Integration
November 4, 2014, 3:44 PM
Most Popular Articles
Austrian Pilots Call Surface 3 Pro Flight Bag a "Dream Come True"
November 14, 2014, 2:00 PM
U.S. Marshals Using Fake, Airplane-based Cell Towers to Scan Cell Phones of Americans
November 14, 2014, 9:05 AM
Microsoft: All* Lumias Will Get Windows 10; Adds Real-Time Battery Live Tile
November 13, 2014, 6:32 PM
Nokia Explores Two Paths Back to the Smartphone Market
November 14, 2014, 9:05 PM
Google Initiates Rollout of Lollipop Updates for Nexus 5, 7, and 10
November 12, 2014, 4:15 PM
Latest Blog Posts
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information