Google Looks to Take Over Your TV With $10M+ USD Invidi Investment
May 5, 2010 4:27 PM
comment(s) - last by
Google is trying to target you with special ads, if you have an internet-connected setup box from DISH network.
(Source: Maximum PC)
Google is reportedly concerned by interest from Microsoft
With set-top TV boxes connected to the internet, search engine providers like Google and Microsoft are looking to
deploy targeted ads
, much like targeted ads seen online when browsing. Back in 2007 Google
signed a deal
with DISH network to provide targeted ad services.
After a dispute about inventory, Google reportedly almost walked away from DISH,
. Then Microsoft showed some interest.
Overnight Google began looking for ways to renew the contract and avoid getting outmaneuvered by its smaller rival.
Google approached Invidi, a New York City company that works on “addressable” TV ads (targeted ads). Invidi said it would only partner with Google if the company invested in it. Google Ventures, Google's VC wing, and Google corporate investment both initially passed on the deal. However, in the eleventh hour Google corporate investment reconsidered and agreed to fund the startup.
Google has reportedly given between $10M and $15M USD in capital to bring Invidi's D round financing haul up to $23M USD. Other investors this round included WPP’s GroupM, Motorola (MOT), Menlo Ventures, InterWest Partners and EnerTech Capital. With the $23M USD, Invidi is now worth an impressive $85M USD.
Peter Kafka of
All Things Digital
, a source close to the negotiations claims that the DISH deal isn't directly involved. Even if this is the case, though, it seems likely that Google will soon leverage its Invidi partnership to help with the increasingly lucrative prospect of directed TV advertising, something many view as the "holy grail" of web marketing.
This article is over a month old, voting and posting comments is disabled
5/5/2010 6:15:16 PM
Seeing Microsoft referred to as someone's smaller rival sure feels weird.
"You can bet that Sony built a long-term business plan about being successful in Japan and that business plan is crumbling." -- Peter Moore, 24 hours before his Microsoft resignation
Google, Sony, Intel Working on "Google TV"
March 18, 2010, 9:54 AM
Google Announces Advertising Partnership with EchoStar
April 5, 2007, 12:33 AM
Twitter Senior VP: "Diversity is Important, But We Can’t Lower the Bar"
November 9, 2015, 9:59 AM
CNN Resorts to Internet Censorship to Promote Clinton Over Senator Sanders
October 15, 2015, 2:47 PM
Breaking Bad: How to Crash Google's Chrome Browser With Just 8 Characters
September 23, 2015, 11:08 AM
Quick Note: Amazon UK Offers £10 Back on Any Order £50 or Over
August 3, 2015, 12:05 PM
Editorial: Reddit Allows Itself to be Hijacked as a Hate Platform For Racist Bigots
July 21, 2015, 6:32 PM
Mozilla and Facebook to Adobe: It's Time to Kill Flash
July 20, 2015, 6:30 PM
Latest Blog Posts
Sceptre Airs 27", 120 Hz. 1080p Monitor/HDTV w/ 5 ms Response Time for $220
Dec 3, 2014, 10:32 PM
Costco Gives Employees Thanksgiving Off; Wal-Mart Leads "Black Thursday" Charge
Oct 29, 2014, 9:57 PM
"Bear Selfies" Fad Could Turn Deadly, Warn Nevada Wildlife Officials
Oct 28, 2014, 12:00 PM
The Surface Mini That Was Never Released Gets "Hands On" Treatment
Sep 26, 2014, 8:22 AM
ISIS Imposes Ban on Teaching Evolution in Iraq
Sep 17, 2014, 5:22 PM
More Blog Posts
Copyright 2016 DailyTech LLC. -
Terms, Conditions & Privacy Information