Google Looks to Take Over Your TV With $10M+ USD Invidi Investment
May 5, 2010 4:27 PM
comment(s) - last by
Google is trying to target you with special ads, if you have an internet-connected setup box from DISH network.
(Source: Maximum PC)
Google is reportedly concerned by interest from Microsoft
With set-top TV boxes connected to the internet, search engine providers like Google and Microsoft are looking to
deploy targeted ads
, much like targeted ads seen online when browsing. Back in 2007 Google
signed a deal
with DISH network to provide targeted ad services.
After a dispute about inventory, Google reportedly almost walked away from DISH,
. Then Microsoft showed some interest.
Overnight Google began looking for ways to renew the contract and avoid getting outmaneuvered by its smaller rival.
Google approached Invidi, a New York City company that works on “addressable” TV ads (targeted ads). Invidi said it would only partner with Google if the company invested in it. Google Ventures, Google's VC wing, and Google corporate investment both initially passed on the deal. However, in the eleventh hour Google corporate investment reconsidered and agreed to fund the startup.
Google has reportedly given between $10M and $15M USD in capital to bring Invidi's D round financing haul up to $23M USD. Other investors this round included WPP’s GroupM, Motorola (MOT), Menlo Ventures, InterWest Partners and EnerTech Capital. With the $23M USD, Invidi is now worth an impressive $85M USD.
Peter Kafka of
All Things Digital
, a source close to the negotiations claims that the DISH deal isn't directly involved. Even if this is the case, though, it seems likely that Google will soon leverage its Invidi partnership to help with the increasingly lucrative prospect of directed TV advertising, something many view as the "holy grail" of web marketing.
This article is over a month old, voting and posting comments is disabled
They Do Evil
5/5/2010 6:10:34 PM
I no longer trust them with data in general so this would be a no go.
It's not the idea that everyone needs to cover up what they are doing, or that they are doing things they shouldn't. It is a matter of not trusting the once 'Do no evil' Google and no longer wishing to give them any data what-so-ever, be it my browsing habits, friends lists, TV viewing and movie rentals, etc...
RE: They Do Evil
5/6/2010 9:03:51 AM
I would have a lot less mistrust of Google if individual IP was not stored in perpetuity at their end alongside whatever other information they store.
RE: They Do Evil
5/6/2010 11:27:31 AM
Maybe, but to be honest, I prefer to watch commercials about action flicks and new games than laundry detergent or jewelry. Not that I like the idea of Google tracking my every online move, but at least they do a good job of targeting my interests.
"If you look at the last five years, if you look at what major innovations have occurred in computing technology, every single one of them came from AMD. Not a single innovation came from Intel." -- AMD CEO Hector Ruiz in 2007
Google, Sony, Intel Working on "Google TV"
March 18, 2010, 9:54 AM
Google Announces Advertising Partnership with EchoStar
April 5, 2007, 12:33 AM
Amazon Acquires Twitch for $970 Million
August 25, 2014, 4:37 PM
Facebook Adds Satire Tags to Its Auto-Generated "Related News" Posts
August 18, 2014, 10:43 AM
Comcast, TWC Pull Dinner Gift for FCC Commissioner... Sort Of
August 15, 2014, 1:10 PM
Comcast Accused of Wooing FCC Commissioner w/ $110K Dinner
August 13, 2014, 8:20 PM
Quick Note: Nokia’s Lumia 520 Available for $39.99 Off Contract Today Only
August 13, 2014, 10:37 AM
Wikipedia Scores $140,000 in Bitcoin Donations in One Week
August 11, 2014, 9:32 AM
Most Popular Articles
New Photos Show “Assembled” iPhone 6, Protruding Camera Ring
August 20, 2014, 2:32 PM
Leaked Qualcomm Roadmap: 20 nm 64-bit Octacore Smartphone SoCs Cometh
August 20, 2014, 11:38 AM
Microsoft's Surface 2 Tablet Family Gets a $100 Price Cut
August 25, 2014, 1:16 AM
Report: Microsoft to Announce Windows 9 on September 30
August 21, 2014, 11:20 AM
From HULC to FORTIS: the Evolution of Lockheed Martin's Incredible Exosuit
August 22, 2014, 12:45 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information