Google Looks to Take Over Your TV With $10M+ USD Invidi Investment
May 5, 2010 4:27 PM
comment(s) - last by
Google is trying to target you with special ads, if you have an internet-connected setup box from DISH network.
(Source: Maximum PC)
Google is reportedly concerned by interest from Microsoft
With set-top TV boxes connected to the internet, search engine providers like Google and Microsoft are looking to
deploy targeted ads
, much like targeted ads seen online when browsing. Back in 2007 Google
signed a deal
with DISH network to provide targeted ad services.
After a dispute about inventory, Google reportedly almost walked away from DISH,
. Then Microsoft showed some interest.
Overnight Google began looking for ways to renew the contract and avoid getting outmaneuvered by its smaller rival.
Google approached Invidi, a New York City company that works on “addressable” TV ads (targeted ads). Invidi said it would only partner with Google if the company invested in it. Google Ventures, Google's VC wing, and Google corporate investment both initially passed on the deal. However, in the eleventh hour Google corporate investment reconsidered and agreed to fund the startup.
Google has reportedly given between $10M and $15M USD in capital to bring Invidi's D round financing haul up to $23M USD. Other investors this round included WPP’s GroupM, Motorola (MOT), Menlo Ventures, InterWest Partners and EnerTech Capital. With the $23M USD, Invidi is now worth an impressive $85M USD.
Peter Kafka of
All Things Digital
, a source close to the negotiations claims that the DISH deal isn't directly involved. Even if this is the case, though, it seems likely that Google will soon leverage its Invidi partnership to help with the increasingly lucrative prospect of directed TV advertising, something many view as the "holy grail" of web marketing.
This article is over a month old, voting and posting comments is disabled
5/5/2010 5:13:50 PM
That, and I have a feeling you'll be getting a lot of Princess Bride based commercials. ;3
5/6/2010 9:14:06 AM
Well I have the patent on it so it works out alright ;)
"Vista runs on Atom ... It's just no one uses it". -- Intel CEO Paul Otellini
Google, Sony, Intel Working on "Google TV"
March 18, 2010, 9:54 AM
Google Announces Advertising Partnership with EchoStar
April 5, 2007, 12:33 AM
Comcast Memo: Harassing Customers During Retention Calls Actually IS Our Policy
July 22, 2014, 5:19 PM
Aereo Now Claims It's a Cable Company, Reveals it Has Very Few Customers
July 22, 2014, 4:20 PM
Edward Snowden Presents Tech to Stop Government Spying
July 21, 2014, 12:00 PM
Verizon FiOS Network Upgrade Brings Symmetrical Upload/Download Speeds
July 21, 2014, 8:33 AM
Amazon Launches First Fire Phone TV Spot, Spends 30 Seconds Promoting Prime
July 18, 2014, 11:17 AM
Samsung Continues to Pick on Apple's iPad in Two New Commercials
July 13, 2014, 5:35 PM
Most Popular Articles
Microsoft Kills Entertainment Unit, May Shelve Flagship Lumia "McLaren"
July 18, 2014, 7:40 PM
Boeing 777 Malaysian Airlines Flight 17 Crashes in Ukraine
July 17, 2014, 1:00 PM
FBI Report Suggests That Self-Driving Cars Could Be Used as Rolling Bombs
July 16, 2014, 11:02 AM
Tesla Confirms “Model III” EV with 200+ Mile Range, Blames Ford for Missed "SEX"
July 15, 2014, 9:12 PM
Google Signs Controversial Deal With Pharmaceutical Giant Novartis
July 16, 2014, 7:32 PM
Latest Blog Posts
Space Terrorism is a Looming Threat For the United States
Apr 23, 2014, 7:47 PM
Facebook Aims to Provide Internet to "Every Person in the World" with Drones, Satellites
Apr 1, 2014, 10:20 AM
Retail Mobile Sites Experience Outages in Light of Simplexity's Bankruptcy
Mar 14, 2014, 8:48 AM
Tesla vs. BMW: Who Has the Safer EV?
Feb 1, 2014, 2:56 PM
Justice Leaks Details of Next HTC One Two Flagship Phone
Dec 5, 2013, 4:04 PM
More Blog Posts
Copyright 2014 DailyTech LLC. -
Terms, Conditions & Privacy Information