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Google Editions, Google's new digital book sales program, will launch this summer. Google is still fighting in court for the right to offer out-of-print works for free.  (Source: Paper Pills)
Google is ironing out all the fine details of its digital book sales scheme

Google began scanning books and newspapers into its digital archive, Google Books, in 2004.  While the public loved having instant access to classics, out of print titles, and more, publishers weren't so thrilled.  In 2005, the Authors Guild of America and Association of American Publishers brought suit against Google for "massive copyright infringement".

The authors' groups and Google finally made peace after lengthy negotiations.  As part of the agreement that was reached, Google would offer to sell the digital books that it was previewing.

That plan is about to be executed this summer.  Speaking to a publishing industry panel in New York City, Chris Palma, Google's manager for strategic-partner development, announced that Google Editions, it's new sales service, will land in June or July.

Google believes that it can compete with veteran players Amazon and newcomers Apple andBarnes & Noble, thanks to its unique approach.  Unlike its rivals, Google will be offering its service across a variety of sites (with one central store site) and will try to make its digital books available for as many different devices as possible, not just one.

Google is still working out pricing, but the rough plan is that books sold through its central site (stored on its servers) would be sold with a cut going to Google and a bigger cut going to the authors/publishers.  Book sold on other sites using Google Edition technology will feature an even bigger cut for the authors/publishers.  This should help small independent publishers launch their own sales sites.

The books will be able to be viewed in the browser using Google web software.  Details about this are scarce at the moment.  It is unknown, for example, if the software will work with mobile internet devices like the iPad, which don't allow certain web technologies like Flash.

The competition should benefit the industry.  Evan Schnittman, vice president of global business development for Oxford University Press states, "This levels the retail playing field.  And as a publisher, what I like is that I won't have to think about audiences based on devices. This is an electronic product that consumers can get anywhere as long as they have a Google account."

By pushing users away from proprietary platforms, Google believes it can force Amazon, Apple, and others to be more open.

In a separate battle Google is still fighting in court to try to win the right to post out of print books.  Publishers who own the rights to these titles, but refuse to publish them have sued Google.  U.S. District Court Judge Denny Chin is expected to rule on the case soon.



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RE: I would like to care....
By HighWing on 5/5/2010 3:36:41 PM , Rating: 2
I agree with you on the cost-to-savings area. As much as I love gadgets and would want one, I just can't seem to justify spending hundreds of $$ for a device that is basically useless until I spend more money to buy e-books for it. On top of that the market for the readers is still constantly changing that once you've spent the large $$$ on a reader and several books, a new better version of the reader comes out with more features for roughly the same price you already spent for your now out of date reader!

To be completely honest the only appeal of them I see is the convince of being able to carry several books at once, and not have to go to a book store to buy new books.

quote:
But who reads more than one book at a time anyway??


*raises hand* I'm currently reading 5 books at the moment. I like to switch around and read different ones depending on my mood. And I know a lot of other people who do that as well. And in the area of digital bookmarks on e-books, I can defiantly see a convince as I am often losing book marks and having to find my place again. But still not enough to convince me to pay $$$ for an e-reader. But to each his own!


"What would I do? I'd shut it down and give the money back to the shareholders." -- Michael Dell, after being asked what to do with Apple Computer in 1997

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